Amir Chand Jagdish Kumar appoints Collective Artists Network for brand growth
Amir Chand Jagdish Kumar (Exports) Ltd has appointed M/s. Collective Artists Network as its official celebrity engagement partner to onboard Bollywood and Tollywood talent. This strategic collaboration aims to strengthen brand visibility, enhance consumer engagement, and support long-term growth and market expansion initiatives.

*this image is generated using AI for illustrative purposes only.
Amir Chand Jagdish Kumar (Exports) Ltd has appointed M/s. Collective Artists Network as its official celebrity engagement partner to onboard Bollywood and Tollywood talent. This strategic collaboration is aimed at strengthening brand visibility, enhancing consumer engagement, and supporting the company's long-term growth and market expansion initiatives. The partnership reflects the company's commitment to connecting with consumers through impactful celebrity-led campaigns as it expands its presence in domestic and international markets.
Under the agreement, M/s. Collective Artists Network will support the company in identifying, negotiating, and onboarding leading celebrities, actors, influencers, and public personalities. These efforts will focus on brand-building and marketing initiatives across India and international markets. The company expects these partnerships to reinforce the values of quality, trust, and innovation associated with its brands.
The disclosure was made to the exchanges pursuant to regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company, a leading exporter and marketer of premium FMCG products, operates as a Super Star Trading House and is an ISO 22000:2018 certified organization.
| Partner Entity | Role | Objective |
|---|---|---|
| M/s. Collective Artists Network | Official celebrity engagement partner | Onboard Bollywood and Tollywood talent for brand visibility |
Historical Stock Returns for Amir Chand Jagdish Kumar (Exports)
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +4.92% | +1.59% | -7.57% | -31.54% | -31.54% | -31.54% |
What is the estimated budget allocation for these celebrity-led campaigns, and how will it impact the company's financial performance in the upcoming fiscal year?
Which specific international markets is the company targeting for expansion, and how will the choice of Bollywood or Tollywood talent influence consumer reception in those regions?
What metrics will the company use to evaluate the success of this partnership in terms of brand visibility and consumer engagement?


























