Amagi Media Labs has released the transcript of its webinar titled "AI in Media," hosted on Tuesday, July 07, 2026. The disclosure was made pursuant to Regulation 30 read with Schedule III of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The transcript is now available on the company's investor relations website.

The webinar, led by Mr. Baskar Subramanian, Managing Director and CEO, and Mrs. Amoolya Giridhar, VP, FP&A and Investor Relations, explored the transformative impact of artificial intelligence across the media value chain. The discussion focused on how AI is influencing content production, media preparation, and distribution logistics, emphasizing the shift towards agentic workflows and inter-company agent transactions.

Key Discussion Points

The session highlighted several critical areas where AI is driving change in the media industry:

• Operating Leverage: The use of agentic workflows to automate content preparation, such as metadata creation and scheduling, which currently requires significant human effort.
• Market Expansion: AI's role in enabling content creators to reach global audiences by managing multi-language and multi-regulation requirements efficiently.
• Cost Deflation: The potential for AI to reduce the cost of content production and preparation, allowing for new business models and expanded content libraries.
• Agentic Discovery: The future evolution of content consumption through personalized conversational bots, shifting discovery away from specific platform interfaces.

Event Details

Contact Points

For further information, stakeholders may contact:

• Ms. Amoolya Giridhar, Amagi Media Labs Ltd. (Email: ir@amagi.com )
• Mr. Abhishek Shah, Strategic Growth Advisors (Phone: 99306 51660, Email: abhishek.shah@sqapl.net )
• Ms. Neha Shroff, Strategic Growth Advisors (Phone: 77380 73466, Email: neha.shroff@sqapl.net )

Amagi Media Labs Limited reported a 55% year-over-year increase in global Free Ad-supported Streaming TV (FAST) viewing hours for the period April 1 – June 15, 2026, according to its June 2026 AIRTIME Report. The data, drawn from approximately 6,500 FAST channel deliveries distributed via the company's Amagi THUNDERSTORM platform, also showed a 53% rise in ad impressions compared to the same period in 2025. The report underscores the sector's robust expansion and identifies metadata management as a critical operational bottleneck affecting revenue and discovery.

The U.S. and Canada remained the largest monetization markets, accounting for 54% of global viewing hours and 74% of global ad impressions. However, LATAM recorded the strongest regional growth, with viewing hours up 190% and ad impressions up 124%, supported by the addition of new high-viewership channels and portfolio expansion. Entertainment maintained its position as the leading global genre, contributing 41% of classified viewing hours and 40% of ad impressions, while News accounted for 27% of viewing hours but delivered 33% of ad impressions.

The Kids genre emerged as the highest-growth category globally, with viewing hours surging 191% and ad impressions increasing 118% year-over-year. The report also highlights a significant industry focus on the operational costs associated with poor metadata, which is impacting discovery and revenue generation across the FAST value chain.

Metadata challenges and survey findings

The June 2026 report features a pulse survey of 28 senior practitioners, including content owners, channel operators, and technology vendors. The survey reveals that 86% of respondents identify reformatting metadata to meet different platform requirements as their single biggest operational drag. Additionally, 86% indicated that poor metadata is actively costing them money through lost ad revenue, weaker discovery, or content deprioritization by platforms.

Other key findings indicate that 71% of respondents find metadata arriving from content owners is often incomplete, missing genres, ratings, imagery, or episode data. Looking ahead, 57% believe AI can already generate synopses, tags, and genres reliably enough that human review only needs to be a spot-check. Furthermore, 68% expect AI to handle most metadata generation with minimal human oversight within three years, and an equal percentage anticipate major streaming platforms will dictate metadata standards in the same timeframe.

Investment priorities and industry outlook

When asked about investment plans to improve metadata over the next 12 months, 32% of respondents cited better AI tooling as their primary focus, followed by 25% who plan to build in-house metadata capability. Gavin Bridge, Chief Analyst at FASTMaster, contributed an analysis to the report, identifying three structural tensions shaping the metadata challenge, including the format delivery "tax" and the increasing dependence of discovery layers on AI agents.

Srinivasan KA, Co-founder and President - Global Business at Amagi, commented on the findings, stating that FAST has secured its place at the center of the modern media stack. He noted that the next competitive edge lies in operational precision rather than reach, emphasizing that metadata is where discovery, ad revenue, and audience intelligence converge. The full report is available on the company's investor relations website.