Amagi Media Labs Limited will host a non-deal roadshow (NDR) for institutional and analyst investors on August 24 and 25, 2026. The meetings are scheduled to begin at 9:00 am in Mumbai and will be organized by Kotak Securities.

The company confirmed the schedule in a filing with BSE Limited and the National Stock Exchange of India Limited on August 19, 2026. The interactions will include both one-on-one and group meetings with market participants.

Meeting Details

The roadshow is structured under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. Key logistical details are outlined below:

Disclosure Guidelines

The company stated that all discussions during the roadshow will be based strictly on publicly available information. No unpublished price-sensitive information (UPSI) is intended to be shared during these interactions.

Sridhar Muthukrishnan, Company Secretary and Compliance Officer, signed the intimation. He noted that changes to the schedule may occur due to exigencies from either the participants or the company. The full notification is available on the company’s investor relations website.

Amagi Media Labs has expanded its strategic alliance with TV9 Network to manage the broadcaster's entire Connected TV (CTV) and digital media workflow, including live feed management, distribution partnerships, and monetization. Announced on August 11, 2026, the agreement positions Amagi as the comprehensive operational partner for TV9's digital infrastructure, consolidating previously fragmented processes under a single unified platform.

A pivotal component of this expansion is TV9 Network becoming the first broadcaster in India to go live with Amagi's AdFlow Orchestrator. Built on the Placement Opportunity Information Service (POIS) standard, this solution aligns long-form broadcast ad breaks with the shorter, structured breaks required by FAST and CTV platforms. By replacing blank or repetitive screens with relevant filler content during commercial breaks, the technology aims to enhance viewer engagement and session duration.

Operational Impact and Performance Gains

Since deploying the AdFlow Orchestrator, TV9 Network has reported measurable improvements across key performance indicators. The integration has driven gains in viewership retention, increased time spent on platforms, and expanded monetization opportunities through higher ad impressions. This shift allows TV9 to maintain viewer stickiness while unlocking new revenue streams in the competitive CTV landscape.

Strategic Context for Indian Broadcasters

The expanded collaboration highlights a broader trend among Indian domestic networks accelerating their shift toward cloud-native operations and CTV-led monetization models. Jay Ganesan, SVP-Sales (APAC) at Amagi, noted that bringing feed management, distribution, and monetization under one roof provides TV9 with a simpler, more efficient way to scale across platforms where audiences are increasingly located.

Hemant Sajnani, CTO-Digital at TV9 Network, emphasized that the POIS-based solution enables a seamless viewing experience by serving relevant content during ad breaks. This approach not only improves session duration but also creates additional opportunities for monetization, reinforcing Amagi's role as a trusted long-term technology partner for TV9's digital transformation.

What the Numbers Show

While specific revenue figures were not disclosed, the qualitative shift from fragmented operations to a unified workflow suggests improved operational efficiency. The focus on "time spent" and "viewer stickiness" indicates that TV9 is prioritizing engagement metrics as primary drivers for future ad inventory value, moving beyond simple reach metrics to deeper audience interaction models enabled by Amagi's cloud-native SaaS platform.