Alphabet rises 3.43% as Buffett regrets investment delay

1 min read     Updated on 16 Jul 2026, 02:08 AM
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AI Summary

Alphabet Inc. shares rose 3.43% to $369.58 on Wednesday after Warren Buffett confirmed he initiated Berkshire Hathaway Inc's investment and regretted the delay. The stock is up 102.09% over the past year, holding above the 200-day and 100-day simple moving averages.

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Alphabet Inc. shares rose 3.43% to $369.58 on Wednesday after Warren Buffett publicly confirmed he personally drove Berkshire Hathaway Inc's decision to build a position in the company, while admitting he should have made the move years earlier.

In a conversation with CNBC’s Becky Quick, Buffett clarified that he initiated the trade. He noted that while he and incoming CEO Greg Abel consult each other regularly and operate with mutual sign-off on major moves, Abel is firmly in charge of day-to-day decisions at Berkshire following the formal handover at the start of this year. Buffett expressed regret for waiting, acknowledging that watching Google’s advertising machine generate returns through Geico should have been a sufficient signal as early as 2018. He held back due to skepticism that any single company would remain dominant in a fast-moving industry, a hesitation he now considers an error.

The stock’s longer-term trend remains intact. GOOG is trading 15.7% above the 200-day SMA at $319.91 and 8.3% above the 100-day SMA at $341.73, sustaining a broader uptrend following a 102.09% gain over the past 12 months. In the near term, the stock is 0.3% above the 50-day SMA at $369.25, a tight zone where breakouts often confirm or fade.

Technical Indicators and Key Levels

Momentum is improving, with the MACD above its signal line and a positive histogram indicating easing downside pressure. The moving-average structure presents a mixed picture: the 20-day SMA remains below the 50-day SMA, a bearish short-term crossover, while the 50-day SMA stays above the 200-day SMA. This golden cross formed in July 2025, suggesting the primary trend is up despite recent digestion.

Metric Value
200-day SMA $319.91
100-day SMA $341.73
50-day SMA $369.25
Resistance $371.00
Support $343.50

Key levels are closely watched. Resistance sits at $371.00, a pivot where rallies often stall. Support is located at $343.50, aligning with the broader $340s zone and sitting near the 100-day SMA.

Will Buffett's endorsement trigger a broader institutional rotation into Alphabet, potentially driving the stock past the $371 resistance level?

How might Greg Abel's leadership influence Berkshire's future investment strategy in the technology sector compared to Buffett's historical approach?

Can Alphabet maintain its dominant advertising position to justify current valuations, or will Buffett's past skepticism regarding industry volatility resurface?

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UBS maintains Neutral on Alphabet, lowers price target to $400

0 min read     Updated on 14 Jul 2026, 02:25 AM
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Radhika SScanX News Team
AI Summary

UBS analyst Stephen Ju maintained a Neutral rating on Alphabet (NASDAQ: GOOGL) and lowered the price target to $400 from $410, reflecting a revised outlook on the company's valuation.

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UBS analyst Stephen Ju has maintained a Neutral rating on Alphabet (NASDAQ: GOOGL) and reduced the price target to $400, down from the previous $410. The adjustment reflects a revised outlook on the company's valuation.

Rating and Price Target Details

The research note reinforces a neutral stance on Alphabet's stock. Below are the details of the revised rating:

Metric Value
Rating Neutral
Previous Price Target $410
New Price Target $400

The new price target indicates a revised expectation from current trading levels.

What specific factors drove the revision in Alphabet's valuation outlook?

How might this price target adjustment influence investor sentiment in the short term?

What are the potential risks or opportunities for Alphabet that could impact future earnings?

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