Alife, the personal care brand from awl agri business , has relaunched its bathing soap portfolio with four new variants featuring upgraded formulations and contemporary packaging. The new range was officially launched on July 15, 2026, at the company's Mundra manufacturing facility in the presence of 50 of Alife's top distributors from across the country. This relaunch marks an important milestone in the brand's growth journey and strengthens its partnership with the trade, aiming to elevate the everyday bathing experience for consumers.

The relaunched range introduces four refreshed variants: Active Nimboo, Haldi Chandan, Rozy Glow, and Fresh Lily. Each variant is crafted with carefully selected ingredients and enhanced formulations to deliver an enriching bathing experience. The new packaging is designed to enhance shelf visibility while clearly communicating the distinctive benefits of each variant, which combines cleansing, care, and sensorial appeal inspired by popular skincare ingredients.

New Brand Proposition

The relaunch is anchored in Alife's new brand proposition, 'Khubsurati Kuchh Khaas'. This reflects the brand's evolution from offering everyday personal care to creating more meaningful bathing experiences through upgraded formulations, special ingredients, and a contemporary visual identity. The refreshed identity reinforces Alife's commitment to making everyday beauty routines more enjoyable and rewarding for consumers.

Executive Commentary

Speaking about the relaunch, Mr. Mukesh Mishra, Joint President, Sales & Marketing, AWL Agri Business Ltd., said: "At AWL, we believe everyday personal care should be both effective and enjoyable. The relaunch of Alife's bathing soap range reflects our commitment to continuously evolve with consumer preferences by introducing new variants with enhanced formulations, thoughtfully selected ingredients and contemporary packaging. With our new brand proposition, 'Khubsurati Kuchh Khaas', we aim to offer consumers a richer bathing experience that combines trusted care with skincare-inspired benefits, making every bath feel a little more special."

Distribution and Availability

The relaunched Alife bathing soap range will be available across retail outlets and leading distribution channels nationwide. This strategic rollout ensures that the refreshed portfolio, blending upgraded formulations, skincare-inspired ingredients, signature fragrances, and contemporary packaging, meets the evolving personal care needs of consumers across urban and rural India.

AWL Agri Business Limited has been assigned an ESG rating of 57 by ESG Risk Assessments and Insights Limited. This rating evaluates the company's performance across Environmental, Social, and Governance parameters, providing a measure of its sustainability practices.

The assessment was independently prepared by the rating agency based on public data pertaining to FY2025-26. AWL Agri Business clarified that it did not engage ESG Risk Assessments and Insights Limited for this evaluation.

The disclosure was made to the exchanges in compliance with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The intimation was submitted to BSE Limited and the National Stock Exchange of India Limited on July 14, 2026.