Albertsons Media Collective launched a new measurement solution designed to provide advertisers with a deduplicated view of incremental sales impact across multiple digital channels.

The Retail Media Incrementality-Based Multi-Touch Attribution tool was developed in partnership with LiveRamp. It connects impression-level exposure data from Albertsons’ owned channels, offsite media, and partners including Meta, Display & Video 360, Google Ad Manager, and Perion with transaction data.

How the Solution Works

The platform operates in a neutral, privacy-conscious environment. It aims to isolate the incremental contribution of each touchpoint to a sale, moving beyond siloed reporting and last-touch attribution models.

Liz Roche, VP of Media and Measurement at Albertsons Media Collective, stated that the solution helps brands understand where "one plus one can equal three" by reflecting how consumers engage across channels.

Jack Foster, Head of Measurement Products at LiveRamp, noted that Albertsons is the first grocery retail media network to deliver incremental measurement across previously siloed channels using this infrastructure.

Pilot Partnership

PepsiCo is an early pilot partner for the solution. The company will use the tool to evaluate the incremental impact of media investments and reduce reporting complexity.

This launch follows Albertsons Media Collective’s recent on-site incrementality rollout. The network operates across more than 2,200 locations in 35 states and the District of Columbia.

Pomerantz LLP has launched an investigation into Albertsons Companies, Inc. (NYSE: ACI) regarding potential securities fraud and unlawful business practices by the company and its leadership.

The probe follows a sharp decline in Albertsons’ share price after the grocery retailer reported disappointing first-quarter results for FY26. On July 23, 2026, the company disclosed adjusted earnings per share (EPS) of $0.42, which fell short of consensus estimates. Management also lowered its full-year 2026 EPS outlook during the same reporting period.

Market Reaction

Investors reacted swiftly to the earnings miss and reduced guidance. Albertsons’ stock price dropped $3.11 per share, representing a decline of 21.63%. The shares closed at $11.27 per share on July 23, 2025, according to the firm’s alert.

What the Numbers Show

The magnitude of the stock’s single-day decline (21.63%) relative to the EPS miss suggests that the market’s reaction was driven significantly by the downward revision in future expectations rather than the quarterly result alone. The simultaneous lowering of the full-year outlook indicates a broader concern regarding the company’s near-term profitability trajectory.

Legal Context

Pomerantz LLP, with offices in New York, Chicago, Los Angeles, London, Paris, and Tel Aviv, is investigating claims on behalf of investors who may have suffered losses due to alleged misrepresentations or omissions. The firm advises affected investors to contact Danielle Peyton at newaction@pomlaw.com or 646-581-9980, ext. 7980.

Founded by Abraham L. Pomerantz, the firm specializes in corporate, securities, and antitrust class litigation. It states that it has recovered numerous multimillion-dollar damages awards on behalf of class members in similar cases involving securities fraud and breaches of fiduciary duty.