ABFRL Unit TMRW Raises Bewakoof Stake to 99.03% via Secondary Purchase
Aditya Birla Digital Fashion Ventures (TMRW), a wholly owned subsidiary of Aditya Birla Fashion and Retail Limited, has raised its stake in Bewakoof Brands Private Limited to 99.03% by acquiring an additional 10.02% equity stake for cash consideration on June 08, 2026. The transaction is in line with a pre-existing shareholders' agreement, and Bewakoof has reported a turnover of ₹243.12 Cr in FY26, reflecting consistent revenue growth over the past three fiscal years.

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Aditya Birla Fashion and Retail Limited 's wholly owned subsidiary, Aditya Birla Digital Fashion Ventures (TMRW), has increased its ownership in Bewakoof Brands Private Limited to 99.03% through a secondary share purchase. The acquisition of an additional 10.02% equity stake was completed on June 08, 2026, for cash consideration. This move consolidates TMRW's control over the fashion apparel entity, which reported a turnover of ₹243.12 Cr for the financial year ended March 31, 2026.
The transaction aligns with the terms of a Share Subscription and Shareholders' Agreement dated March 22, 2023, which included pre-defined milestones for increasing TMRW's stake. Prior to this acquisition, TMRW held 89.01% of Bewakoof. The target entity operates in the fashion apparel, footwear, and accessories industry, managing its business under the 'Bewakoof' brand through online and offline channels. The acquisition does not constitute a related party transaction, and no regulatory approvals were required for the completion of the deal.
Financial and Operational Details of Bewakoof
Bewakoof Brands Private Limited was incorporated in 2011 and has demonstrated consistent revenue growth over recent fiscal years. The following table summarises the key financial and operational details of the target entity.
| Particulars: | Details |
|---|---|
| Name of Target Entity | Bewakoof Brands Private Limited |
| Incorporation Year | 2011 |
| Industry | Fashion apparel, footwear and accessories |
| Paid-up Equity Share Capital | ₹9,16,840 |
| Turnover (FY26) | ₹243.12 Cr |
| Turnover (FY25) | ₹172.97 Cr |
| Turnover (FY24) | ₹160.85 Cr |
Transaction Overview
The table below captures the key parameters of the stake acquisition transaction.
| Particulars: | Details |
|---|---|
| Acquirer | Aditya Birla Digital Fashion Ventures Limited (TMRW) |
| Date of Acquisition | June 08, 2026 |
| Stake Acquired | 10.02% |
| Post-Transaction Stake | 99.03% |
| Pre-Transaction Stake | 89.01% |
| Consideration Type | Cash |
Historical Stock Returns for Aditya Birla Fashion & Retail
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.33% | -8.23% | -7.34% | -23.41% | -22.88% | -20.63% |
What are the strategic plans for Bewakoof's offline expansion following this full consolidation?
How will the increased ownership influence TMRW's overall profitability margins in the upcoming fiscal year?
Is there a potential timeline for acquiring the remaining 0.97% stake to make Bewakoof a wholly-owned subsidiary?


































