iQIYI's NadouPro boosts film production efficiency by 50%
iQIYI's 'None Shall Escape' showcases a 50% efficiency gain in shot production using the NadouPro AI platform. The tool streamlined visual effects workflows, reducing specific tasks from weeks to days. Since April 20, NadouPro has gained over 10,000 users and supported 100+ productions.

*this image is generated using AI for illustrative purposes only.
iQIYI, China's leading online entertainment platform, launched the psychological thriller "None Shall Escape" on June 9, demonstrating a nearly 50% improvement in overall shot production efficiency through the use of its AI platform, NadouPro. The film, released under iQIYI's Emerging Film Project initiative, centers on a medical student uncovering dark secrets in a secluded manor. The deployment of NadouPro marks a significant step in the platform's progress toward an industrialized AI workflow for feature film production.
NadouPro addresses the challenge of managing massive visual effects shots across large-scale teams by providing a centralized, scalable environment for shot tracking and scene management. Yu ZHANG, Visual Effects Director of "None Shall Escape", noted that the platform connects to various large-model tools, allowing the team to run the same prompt across models to identify the best performance for each shot type. The interface facilitated real-time organization, progress tracking, and communication, capabilities that previous AI tools lacked.
Workflow Optimization
The production team utilized NadouPro for conceptual art design, shot generation, and the enhancement of live-action footage through effects refinement and prop replacement. For a sequence depicting human cells mutating under an experimental drug, the platform compressed what would have been nearly a month of atmosphere development under a traditional workflow into under one week, saving approximately three weeks.
In another scene requiring post-war smoke and haze, the traditional approach would have demanded extensive particle simulation and compositing. Instead, the team imported live-action footage into NadouPro and used its integrated large-model tools to rapidly generate stylistic variants that replicated real on-set conditions.
Adoption and Expansion
Post-production Director Xingsheng HAN stated that integrating NadouPro into the visual effects pipeline improved overall shot production efficiency by nearly 50%. He emphasized that AI serves as a tool to free production teams from repetitive work, allowing them to focus on the creative process.
Since opening for commercial use on April 20, NadouPro has onboarded more than 10,000 active creators and supported over 100 iQIYI original productions in under one month. These milestones reflect strong early adoption as the platform continues to roll out new features and expand internationally to support professional long-form content creation.
How will the cost savings from NadouPro's efficiency impact iQIYI's content budget and production volume in the next fiscal year?
What measures is iQIYI taking to address potential intellectual property and copyright concerns as AI generation becomes more central to its workflow?
How does iQIYI plan to differentiate NadouPro from competing AI production tools as it expands into international markets?
























