Zaggle Prepaid Ocean Services has announced a strategic partnership with Bennett Coleman for advertising its products, services, and brands. This collaboration marks an important development in the company's marketing and brand promotion strategy.

Partnership Details

The partnership will enable Zaggle Prepaid Ocean Services to utilize Bennett Coleman's advertising platforms and media network to promote its offerings. Bennett Coleman, known for its extensive reach in the media and publishing sector, will provide advertising services to help Zaggle enhance its brand visibility and market presence.

Strategic Implications

This advertising partnership represents a focused approach by Zaggle to strengthen its market positioning through strategic media collaborations. By partnering with Bennett Coleman, the company aims to leverage established media channels to reach its target audience more effectively.

The collaboration encompasses advertising for Zaggle's complete portfolio of products, services, and brands, indicating a comprehensive marketing approach. This partnership aligns with the company's efforts to expand its market reach and enhance brand recognition in the competitive fintech and prepaid services sector.

About The Companies

Zaggle Prepaid Ocean Services operates in the IT-Software sector, focusing on prepaid payment solutions and related financial technology services. The company's partnership with Bennett Coleman demonstrates its commitment to strategic marketing initiatives to support business growth and market expansion.

Zaggle Prepaid Ocean Services Limited has announced dual agreements with Bennett Coleman and Company Limited (BCCL). The agreements were executed on December 15, 2025, and disclosed to the stock exchanges under regulatory compliance requirements.

Warrant Subscription Agreement

The warrant subscription agreement encompasses the following details:

Each warrant under the agreement carries the right exercisable by the warrant holder to subscribe to one equity share of face value ₹1 per warrant for cash. The pricing structure includes a premium component of ₹566 over the face value of ₹1.

Advertisement Agreement

Alongside the warrant subscription, BCCL has entered into an Advertisement Agreement with the company for advertising of Zaggle and its subsidiaries' products, services and brands in media. This strategic partnership expands the relationship beyond financial investment to include marketing collaboration.

Agreement Structure and Terms

The warrants provide BCCL with the option to convert their investment into equity shares, subject to the terms and conditions outlined in the subscription agreement. The dual agreement structure creates both financial and operational synergies between the fintech company and the media conglomerate.

Regulatory Compliance and Disclosure

Zaggle Prepaid Ocean Services has informed both the National Stock Exchange of India Limited and BSE Limited about these agreements. The disclosure was made pursuant to Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015.

The company's compliance officer, Hari Priya, who serves as Company Secretary and Compliance Officer, signed the disclosure documents.

Strategic Implications

These dual agreements represent a comprehensive partnership that could strengthen Zaggle's capital position and market presence. The involvement of Bennett Coleman and Company Limited suggests potential synergies between the fintech and media sectors, combining financial investment with marketing capabilities.

The investment amount of ₹39.99 crores indicates BCCL's commitment to the partnership, while the advertisement agreement provides Zaggle with enhanced marketing reach through BCCL's media platforms.