Wipro Launches New AI-Powered Operating Model for Enterprise Functions
Wipro Limited announced a new operating model combining advisory, AI, and enterprise transformation services across four core functions: People & Change, Supply Chain & Operations, Finance Transformation, and Sales, Marketing & Customer Experience. The consulting-led, AI-powered approach leverages the Wipro Intelligence™ suite to provide end-to-end accountability from strategy to execution, positioning the company as a comprehensive partner for enterprise transformation.

*this image is generated using AI for illustrative purposes only.
Wipro Limited has announced the launch of a new operating model for enterprise functions, combining advisory, AI, and enterprise transformation services. The announcement, made on January 29, 2026, introduces a consulting-led, AI-powered approach designed to provide end-to-end accountability across core business functions.
New Operating Model Structure
The new model focuses on four core functional areas that form the backbone of enterprise operations:
| Function Area | Focus |
|---|---|
| People & Change | Human resources and organizational transformation |
| Supply Chain & Operations | Operational efficiency and supply chain optimization |
| Finance Transformation | Financial processes and systems modernization |
| Sales, Marketing & Customer Experience | Revenue generation and customer engagement |
This integrated approach enables Wipro to connect boardroom strategy to scaled operations, creating what the company describes as a continuous, closed-loop system for innovation and transformation.
Strategic Vision and Market Positioning
According to Amit Kumar, Managing Partner & Global Head of Consulting at Wipro Limited, the new model addresses critical challenges facing enterprises today. "Enterprises today are struggling to modernize operations amid outdated models and stalled transformation efforts, with AI hype that isn't translating into results and consulting-to-execution journeys that remain fragmented and slow," Kumar explained.
The model positions Wipro as a comprehensive partner for reimagining, designing, running, and continuously transforming core enterprise functions. By integrating functional consulting expertise with business process services, the company aims to provide clients with a persona-based, end-to-end enterprise transformation strategy anchored in functional context.
AI-Powered Implementation Framework
The new operating model leverages the Wipro Intelligence™ suite of AI-powered solutions and platforms throughout the entire client engagement journey. This systematic approach ensures AI application is aligned directly to business outcomes rather than implemented as fragmented pilots.
Three-Stage Implementation Process
| Stage | Role | Activities |
|---|---|---|
| Strategy Formation | Wipro Consulting | AI strategy development, future state operating model design, outcome-based transformation planning |
| Solution Design | Wipro Consulting Teams | Human-centric AI-powered operating model designs, process re-engineering, scenario modeling |
| Delivery & Optimization | Wipro BPS Teams | AI-enabled intelligent automation, predictive insights, continuous optimization |
At the initial stage, Wipro Consulting works directly with CXOs to frame AI strategy and define the future state operating model. The solutioning stage involves building human-centric, AI-powered operating model designs with comprehensive process re-engineering and scenario modeling to ensure solutions are developed for execution.
Business Process Services Integration
Jasjit Singh Kang, Managing Partner and Global Head of Business Process Services at Wipro Limited, emphasized the importance of AI-embedded operations in modern enterprise transformation. "Reimagining business processes in the age of AI is core to our clients' enterprise business transformation strategy," Kang stated.
The Business Process Services teams deliver AI-enabled intelligent automation, predictive insights, and continuous optimization across business operations. These AI-enabled operating models are designed to continuously learn and improve, enabling clients to achieve faster bottom-line impact, better economics, and sustained, scalable outcomes.
Market Impact and Client Benefits
The new integrated model redefines the traditional services approach by positioning consulting as the upstream transformation engine. This consulting-led methodology aims to help clients realize measurable value faster and generate tangible impact from AI initiatives.
Key benefits of the new model include:
- Systematic AI Implementation: Ensures AI is applied systematically across operations rather than through isolated pilot programs
- End-to-End Accountability: Provides comprehensive oversight from strategy development through execution and optimization
- Persona-Based Solutions: Delivers function-specific processes designed around user personas for enhanced effectiveness
- Continuous Improvement: Implements AI-enabled operating models that learn and adapt over time
The announcement reinforces Wipro's commitment to helping clients build intelligent and sustainable businesses through its consulting-led approach and the Wipro Intelligence™ unified suite of AI-powered platforms and solutions.
Historical Stock Returns for Wipro
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +1.03% | +0.10% | -9.95% | -4.10% | -21.01% | +11.04% |


































