Wellness Real Estate Commands 10-30% Premium as Indian Homebuyers Prioritize Health-Focused Living

1 min read     Updated on 09 Sept 2025, 06:14 PM
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Overview

Wellness-focused residential developments are gaining popularity in India, commanding a 10-30% premium over conventional homes. These properties feature green spaces, natural lighting, air quality management systems, and wellness amenities. Driven by millennials and dual-income households, these homes offer higher rental yields, faster sales, and stronger resale values. In premium markets, branded wellness developments can fetch 25-40% higher prices. Developers are balancing wellness features with affordability to cater to a broader market, especially in tier-2 and tier-3 cities.

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*this image is generated using AI for illustrative purposes only.

In a significant shift in the Indian real estate market, wellness-focused residential developments are gaining traction among homebuyers seeking healthier living environments. These properties are commanding a premium of 10.00-30.00% over conventional homes, reflecting a growing trend towards health-conscious living spaces.

Key Features of Wellness-Focused Developments

Wellness-focused residential projects are characterized by several distinctive features:

  • Abundant green spaces
  • Optimized natural lighting
  • Advanced air quality management systems
  • Dedicated wellness amenities

These elements contribute to creating living environments that prioritize residents' health and well-being.

Driving Forces Behind the Trend

The surge in demand for wellness-focused properties is primarily driven by:

  • Millennials and young professionals
  • Dual-income households

These demographics view health and sustainability as essential aspects of their living spaces rather than optional luxuries. They are willing to stretch their budgets to acquire homes that align with their lifestyle values and prioritize well-being.

Economic Impact and Investment Potential

Industry experts highlight that wellness real estate serves a dual purpose:

  1. Lifestyle upgrade
  2. Lucrative investment asset

These properties offer several advantages:

  • Higher rental yields
  • Faster sales
  • Stronger resale values

In premium markets, highly branded wellness developments can command even higher price premiums, ranging from 25.00% to 40.00%.

Balancing Wellness and Affordability

To cater to a broader market, developers are adopting strategies to balance lifestyle features with affordability:

  • Introduction of scalable wellness amenities
  • Flexible financing options

These approaches are particularly relevant in tier-2 and tier-3 cities, where the demand for wellness-focused living is growing but price sensitivity remains a factor.

Market Outlook

The wellness real estate trend in India reflects a broader shift in consumer preferences towards healthier, more sustainable living environments. As awareness of the connection between living spaces and personal well-being continues to grow, the demand for wellness-focused developments is likely to increase further.

Developers and investors in the Indian real estate market would do well to take note of this trend, as it represents a significant opportunity for growth and differentiation in a competitive market. The willingness of homebuyers to pay a premium for these properties suggests that wellness features could become a standard expectation in future residential developments across India.

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Housing Market Jitters: 90% of Potential Buyers Alarmed by Soaring Property Prices

2 min read     Updated on 08 Sept 2025, 08:15 PM
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Overview

A survey by Anarock of 8,250 prospective homebuyers in India shows widespread concern over rising residential property prices. 47% are 'very concerned', 24% 'moderately concerned', and 10% 'extremely concerned'. Average residential prices are projected to increase by 49.81% from ₹6,001 per sq ft in Q2 2023 to ₹8,990 per sq ft in Q2 2025. As a result, 71% of potential buyers are delaying their purchase plans, while 6% have cancelled altogether. The main reasons for hesitation are affordability issues (41%) and fewer options within budget (35%).

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*this image is generated using AI for illustrative purposes only.

In a revealing snapshot of India's real estate market, a recent survey by realty consultant Anarock has uncovered widespread concern among prospective homebuyers regarding the steep rise in residential property prices. The comprehensive study, which gathered insights from nearly 8,250 participants, paints a picture of a market where affordability is increasingly becoming a challenge for many.

Survey Highlights

The survey results show an overwhelming majority of potential homebuyers expressing various levels of concern:

  • 47% are 'very concerned' about recent housing price increases
  • 24% are 'moderately concerned'
  • 12% are 'slightly concerned'
  • 10% are 'extremely concerned'
  • 7% expressed no concern

These figures collectively indicate that 93% of prospective homebuyers are apprehensive about the current trend in property prices.

Price Surge Impact

The concern is not unfounded, as the survey reveals a dramatic increase in average residential prices:

Year Average Price (per sq ft)
Q2 2023 6,001.00
Q2 2025 8,990.00

This represents a staggering increase of 49.81% in just two years, significantly altering the real estate landscape and buyers' purchasing power.

Buying Decisions Affected

The sharp rise in prices has had a tangible impact on buying decisions:

  • 21% of potential buyers plan to proceed with their purchase as scheduled
  • 71% are facing delays in their buying plans
  • 6% have decided to cancel their purchase altogether

Reasons for Hesitation

The survey delved into the primary reasons behind the hesitation in property purchases:

  1. Affordability Issues: 41% of respondents cited this as their main concern
  2. Fewer Options Within Budget: 35% mentioned this as a significant factor

These findings underscore the growing mismatch between property prices and buyer budgets, potentially signaling a need for market adjustments or policy interventions to address affordability concerns.

Market Implications

The survey results suggest a potential slowdown in the real estate market if the trend continues. With a majority of prospective buyers either delaying or cancelling their purchases, developers and policymakers may need to reassess strategies to maintain market momentum.

For buyers, the current scenario presents a challenging landscape where careful financial planning and thorough market research become even more crucial before making a property investment decision.

As the real estate sector grapples with these affordability challenges, all eyes will be on how the market responds to these consumer sentiments in the coming months. Whether through price corrections, increased supply in affordable segments, or innovative financing options, addressing these concerns will be key to sustaining the health of India's real estate market.

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