Vedant Fashions Limited , known for its flagship brand Manyavar, has announced a significant addition to its leadership team. The company has appointed Mr. Aman Kumar Gupta as its new Chief Retail Officer, effective November 13, 2025. This strategic move, approved by the Board of Directors, aims to strengthen the company's retail operations and international business expansion.

Key Appointment Details

Responsibilities and Role

Mr. Gupta's role as Chief Retail Officer encompasses several critical areas:

• Overseeing retail operations
• Managing international business
• Handling other strategic activities

This appointment underscores Vedant Fashions' commitment to enhancing its retail strategy and expanding its global footprint.

Corporate Governance Process

The appointment followed a structured corporate governance process:

1. Recommendation by the Nomination and Remuneration Committee
2. Approval by the Board of Directors at their meeting on November 12, 2025
3. Official announcement made in compliance with SEBI regulations

Investor Relations Update

In a separate announcement, Vedant Fashions also informed that a previously scheduled Investor/Analyst interaction for November 12, 2025, was cancelled due to official exigencies. This cancellation, while unrelated to the new appointment, highlights the company's ongoing communication with its investors and analysts.

As Vedant Fashions continues to evolve its leadership structure, stakeholders will be watching how these changes may influence business growth and market performance in the coming months.

Vedant Fashions , the company behind popular brands like Manyavar and Mohey, has reported a 4.6% growth in customer sales for Q2, despite facing operational challenges due to GST rate rationalization. The company's performance highlights its resilience in a quarter with no wedding dates, showcasing its ability to navigate through regulatory changes and market dynamics.

Financial Highlights

Operational Challenges and Adaptations

The company faced significant operational disruptions following the GST rate rationalization effective September 22. This change necessitated comprehensive system realignments and barcode updates for over 1 million pieces, impacting dispatches for 15-20 days. Despite these challenges, Vedant Fashions managed to maintain its growth trajectory.

Store Expansion and Performance

As of September, Vedant Fashions' store footprint stands at:

• 1.79 million square feet
• 671 stores
• 257 cities globally

The company added a modest 3,500 square feet during the quarter, focusing on strategic and sustainable store openings while rationalizing underperforming locations.

Regional Performance and Strategy

Vedant Modi, Chief Revenue Officer, highlighted improved performance in Andhra Pradesh and Telangana markets, with growth exceeding 20%. The company continues to focus on enhancing customer experience and disciplined store expansion.

Brand Performance

• Manyavar: Remains the flagship brand, with ongoing efforts to increase footfall through various marketing initiatives.
• Mohey: Shifted strategy from bridal-heavy to include more non-bridal categories, expanding its target audience.
• Twamev: Performing well in both Manyavar stores and its EBO format, targeting the bridge-to-luxury market.
• Diwas: Showing encouraging results in its second year, focusing on festival wear across India's 50 annual festivals.

Future Outlook

While not providing specific guidance, management expressed optimism about H2, traditionally the larger half of the financial year. The company is focusing on improving retail quality rather than quantity in the near term, with plans for more substantial expansion in the medium to long term.

Vedant Fashions continues to adapt to market conditions, leveraging its strong brand portfolio and strategic initiatives to drive growth in the competitive Indian ethnic wear market.