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ITC shares faced selling pressure on Friday, declining over 1% as investors reacted to the government's announcement of new excise duty on tobacco products. The large-cap FMCG stock's performance reflected market concerns about the potential impact on the company's tobacco business segment.

Market Reaction and Price Impact

The stock's decline came as a direct response to the regulatory development, with investors weighing the implications of increased excise duties on tobacco products. The new duty structure is expected to lead to higher cigarette prices, which could potentially affect consumer demand and volume growth in the near term.

Expert Analysis on Investment Strategy

Market expert Avinash Gorakshakar of Profitmart provided insights into the current situation, noting that while the near-term volume growth could face challenges due to anticipated price hikes, ITC's fundamental strength remains intact. The expert emphasized that the company's long-term prospects appear relatively resilient despite the immediate regulatory headwinds.

Long-term Fundamentals Assessment

Despite the current market reaction, analysts point to ITC's diversified business model and strong market position as factors supporting its long-term investment thesis. The company's ability to navigate regulatory changes in the tobacco sector while maintaining its market leadership position continues to be viewed as a key strength.

The development has sparked debate among investors about whether the current price decline presents a buying opportunity for long-term investors or signals a need for caution given the evolving regulatory environment in the tobacco industry.