Real estate developers are increasingly expanding beyond traditional metro markets to tier-2 and tier-3 cities, capitalizing on improving infrastructure, rising disposable incomes, and shifting homebuyer preferences. This strategic pivot is exemplified by Trident Realty's latest announcement of a major township project in Panipat, Haryana, strategically positioned between Delhi and Chandigarh on NH-44.

Major Township Launch in Panipat

Trident Realty has unveiled Trident Parktown, a premium integrated township spanning approximately 125 acres in Sectors 19A and 40, Panipat. The project represents a significant expansion move beyond metro and core NCR markets for the developer.

Comprehensive Development Plan

The township is designed as a wellness-oriented integrated development featuring a diverse mix of residential plots, independent floors, group housing, and retail and commercial spaces. The project's unique planning concept draws inspiration from holistic living principles, with neighborhoods themed around the seven chakras and expressed through landscaped zones and thematic parks.

Key amenities and features include:

• 10 theme-based parks with chakra-inspired landscaping
• 2.25-km dedicated cycling track
• Sports courts and outdoor fitness areas
• Community lawns and amphitheatres
• Yoga and meditation spaces
• Pedestrian-friendly pathways throughout
• Ultra-modern clubhouse integrating leisure, wellness, and dining facilities

Strategic Market Positioning

"Panipat represents the next phase of urban growth—where infrastructure, connectivity, and aspiration intersect," said S.K. Narvar, Group Chairman, Trident Realty. "With Trident Parktown, our aim is to create a future-ready township that reflects evolving lifestyle preferences, while offering long-term value in an emerging city."

According to Parvinder Singh, CEO, Trident Realty, the project addresses the growing demand for metro-quality infrastructure in non-metro markets. "Homebuyers in tier-2 cities today are seeking the same quality of infrastructure, amenities, and design that was once limited to metros. Our focus has been to deliver a township where functionality, aesthetics, and lifestyle converge seamlessly," he explained.

Industry Trend Toward Tier-2 Cities

The expansion into Panipat reflects broader industry dynamics driving developers toward tier-2 and tier-3 markets. Rising affordability pressures in metropolitan areas, combined with increasing demand for larger homes, plotted developments, and community-centric living, are reshaping residential market strategies. Improved highway connectivity, expanding industrial activity, and proximity to major urban centers are making cities like Panipat increasingly attractive for both developers and homebuyers.

Panipat's strategic location on the Delhi-Chandigarh corridor positions it as a beneficiary of this trend, with projects like Trident Parktown highlighting how developers are recalibrating growth strategies to tap expanding demand in India's next generation of urban centers.

Trident has successfully completed the acquisition of Mytrident.com Limited, establishing the entity as a domestic wholly owned subsidiary. This strategic corporate transaction marks a significant development in the company's organizational structure.

Acquisition Details

The company has finalized the purchase process for Mytrident.com Limited, bringing the entity under its complete ownership and control. This acquisition establishes Mytrident.com Limited as a domestic subsidiary, indicating the transaction involves entities within the same jurisdiction.

Strategic Implications

The completion of this acquisition expands Trident's corporate portfolio and demonstrates the company's strategic approach to business development. By establishing Mytrident.com Limited as a wholly owned subsidiary, Trident gains complete operational control over the acquired entity.

This transaction represents Trident's investment in digital assets and online presence, as evidenced by the domain-based naming of the acquired company. The domestic nature of the subsidiary ensures streamlined operations within the existing regulatory framework.