Titan Doubles Luxury Watch Sales, Pivots to Premium Segments
Titan Company has doubled its sales for watches priced above ₹25,000 year-on-year, marking a significant shift towards the luxury timepiece sector. The company has implemented a new pricing strategy, categorizing watches from base price (₹3,000) to absolute luxury (₹40.5 lakh and above). Notable launches include the Nebula Jalsa, a limited-edition flying tourbillon priced at ₹40.5 lakh, and the Stellar 3.0 Collection priced between ₹96,000 and ₹1.8 lakh. Titan's watches division showed 12% overall growth year-on-year, with the analog segment growing by 17%. The company is expanding its retail presence and plans international expansion using premium product lines. However, smart wearables declined by 23%.

*this image is generated using AI for illustrative purposes only.
Titan Company , a renowned player in the Indian watch market, is making significant strides in the luxury timepiece sector, doubling its sales for watches priced above ₹25,000 year-on-year. This strategic move towards premium and luxury segments marks a notable shift in the company's focus, as it aims to capture a larger share of the high-end watch market.
Premium Pricing Strategy
Titan has implemented a new pricing strategy to strengthen its position in the luxury watch segment:
| Segment | Price Range |
|---|---|
| Base Price | ₹3,000 |
| Mid-market | Below ₹10,000 |
| Premium | ₹10,000 - ₹25,000 |
| Luxury | Above ₹25,000 |
| Absolute Luxury | ₹40.5 lakh and above |
This tiered approach allows Titan to cater to a wide range of consumers while emphasizing its presence in the higher-end market.
Notable Launches
Titan has introduced several high-end timepieces to bolster its luxury offerings:
- Nebula Jalsa: A limited-edition flying tourbillon priced at ₹40.5 lakh, targeting the absolute luxury segment.
- Stellar 3.0 Collection: Priced between ₹96,000 and ₹1.8 lakh, featuring India's first Wandering Hour watch.
These launches demonstrate Titan's commitment to innovation and craftsmanship in the luxury watch sector.
Market Performance
The company's watches division has shown robust growth:
- Overall growth: 12% year-on-year
- Analog segment growth: 17%
- Smart wearables: Declined by 23%
The strong performance in the analog segment, particularly in the luxury category, has offset the decline in smart wearables.
Expansion Plans
Titan is actively expanding its retail presence:
- Added 15 new stores recently
- Plans for international expansion using premium product lines
CEO Kuruvilla Markose attributes this premiumization strategy to rising incomes and increasing consumer demand for exclusive products.
Corporate Governance Update
While not directly related to the watch business, it's worth noting that Titan Company recently conducted a postal ballot for key corporate decisions:
- Re-appointment of Mr. Sandeep Singhal as an Independent Director (approved as a Special Resolution)
- Appointment of Mr. Puneet Chhatwal as a Director (approved as an Ordinary Resolution)
These appointments may bring fresh perspectives to Titan's board as the company continues its push into the luxury segment.
Titan's strategic pivot towards premium and luxury watches reflects the changing dynamics of the Indian consumer market. As disposable incomes rise and tastes evolve, the company is well-positioned to capitalize on the growing demand for high-end timepieces. However, the decline in smart wearables suggests that Titan may need to reassess its strategy in the tech-driven watch segment to maintain its overall market leadership.
Historical Stock Returns for Titan
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.67% | +0.07% | +9.96% | +11.00% | +13.91% | +203.60% |
















































