Poonawalla Fincorp Unveils Shopkeeper Loan Business to Empower Small Retailers
Poonawalla Fincorp Limited (PFL) has introduced a Shopkeeper Loan Business on April 8, 2025, targeting small retailers and kirana stores across India. The initiative aims to provide accessible funding for cash flow management, inventory financing, and customer management. Initially operating in 44 locations, this marks PFL's fourth new business venture, aligning with its goal to become the preferred financier for the self-employed segment. The company reported Assets Under Management of ₹35,550.00 crore as of March 31, 2025, with a presence in 18 states and 2 Union Territories.

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Poonawalla Fincorp Limited (PFL), a prominent NBFC promoted by the Cyrus Poonawalla Group, has announced the launch of its Shopkeeper Loan Business, aimed at providing accessible funding to small retailers and kirana stores across India. This strategic move, revealed on April 8, 2025, is set to address the evolving financial needs of small-scale shopkeepers and potentially boost their operational capabilities and growth prospects.
Bridging the Credit Gap for Small Retailers
The new loan product is designed to tackle key financial challenges faced by small retailers and kirana stores, including:
- Cash flow management
- Inventory financing
- Customer management
By offering tailored financial solutions, Poonawalla Fincorp aims to enhance the competitiveness and long-term resilience of these businesses in an increasingly dynamic retail environment.
Expanding Reach and Impact
In its initial phase, PFL is operationalizing the Shopkeeper Loan Business across 44 locations, focusing on institutionalizing systems for a customer-centric approach. This launch marks the fourth new business initiative by the company, underlining its commitment to diversifying its product portfolio and addressing underserved segments of the market.
Leadership Perspective
Mr. Arvind Kapil, Managing Director & CEO of Poonawalla Fincorp, emphasized the significance of this initiative, stating:
"India's small retailers are the backbone of our consumer economy, yet their growth is often constrained by limited access to timely credit. With our Shopkeeper Loan, we are taking a decisive step to bridge this gap — offering tailored financial solutions that address their working capital needs and support long-term business resilience."
Strategic Alignment with Company Vision
The introduction of the Shopkeeper Loan Business aligns with Poonawalla Fincorp's vision to become the preferred financier for the self-employed segment. By combining a risk-first approach with customer-centric solutions, the company aims to bring small retailers and kirana stores into the fold of formal credit, moving away from their traditional reliance on family funding.
Broader Financial Services Offering
Poonawalla Fincorp continues to expand its financial services portfolio, which includes:
- Pre-owned car finance
- Personal loans
- Loans for professionals
- Business loans
- Loans against property
- Machinery loans
- Education loans
- Commercial vehicle loans
As of March 31, 2025, the company reported Assets Under Management (AUM) of approximately ₹35,550.00 crore, with a presence across 18 states and 2 Union Territories.
Conclusion
This latest initiative by Poonawalla Fincorp underscores the company's commitment to financial inclusion and its focus on empowering small businesses, which form the backbone of India's retail ecosystem. As the program rolls out, it has the potential to significantly impact the growth and sustainability of small retailers across the country.
Historical Stock Returns for Poonawalla Fincorp
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
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+0.22% | +5.01% | +32.80% | +2.18% | -23.15% | +2,149.42% |