Nazara Technologies Limited's key subsidiaries are implementing strategic growth initiatives aimed at expanding their market presence and revenue streams in the coming periods.

SMAAASH Relaunch Strategy

SMAASH, the gaming and entertainment subsidiary, expects to achieve real growth following the relaunch of its "All-New SMAAASH" concept. The company anticipates this growth to materialize in the coming quarters as the revamped offering gains market traction.

Fusebox Games IP Expansion

Fusebox Games, another subsidiary under the Nazara umbrella, is targeting significant growth in FY27 through strategic intellectual property launches. The company plans to introduce new popular IP including:

• Bigg Boss - Reality show-based gaming content
• Big Brother - International reality format adaptation

The company believes these new intellectual properties will drive substantial growth, positioning them as more popular alternatives compared to its existing Love Island franchise.

Strategic Positioning

Both subsidiaries' growth strategies reflect Nazara Tech's broader approach to diversifying its entertainment and gaming portfolio. SMAAASH's relaunch focuses on enhancing its physical gaming and entertainment experience, while Fusebox Games concentrates on expanding its digital gaming content through popular reality show-based intellectual properties.

The timing of these initiatives suggests coordinated efforts to capture market opportunities across different segments of the entertainment and gaming industry.

Nazara Technologies has unveiled an ambitious expansion plan for its Funky Monkey offline gaming business, signaling strong confidence in the physical gaming market's potential across India. The company is experiencing rapid growth in this segment and has outlined a strategic roadmap to significantly scale its operations.

Aggressive Expansion Strategy

The gaming company plans to maintain a steady expansion pace of 1-2 new Funky Monkey centers per month as part of its growth strategy. This consistent rollout is designed to help Nazara reach its target of establishing 100 centers across India within the next few years.

Strong Financial Projections

Nazara Technologies has provided detailed EBITDA margin expectations for its offline gaming business, demonstrating the segment's profitability potential. The company expects to achieve sustainable EBITDA margins that vary based on accounting standards.

Business Performance and Growth Momentum

The Funky Monkey offline gaming division is currently experiencing fast growth, according to the company's assessment. This strong performance appears to be driving the confidence behind the aggressive expansion plans and the decision to accelerate the rollout of new centers across the country.

The expansion strategy reflects Nazara's commitment to building a substantial physical presence in India's gaming market, complementing its existing digital gaming portfolio. The planned network of 100 centers represents a significant scaling of operations that could establish Funky Monkey as a major player in India's offline gaming sector.