Nandani Creation Delivers 42% Return in Nine Sessions as Jaipur Kurti Crosses ₹100 Crore Sales Milestone

2 min read Updated on 13 Jan 2026, 03:24 PM

Reviewed by

Suketu GScanX News Team

Overview

Nandani Creation has delivered exceptional returns of 42% in nine trading sessions of 2025, driven by strong business performance of flagship brand Jaipur Kurti crossing ₹100 crore sales milestone with 46% growth. The Jaipur-based fashion company has successfully transformed from a digital-first model to omni-channel presence, though long-term performance remains mixed with volatility across different time periods.

*this image is generated using AI for illustrative purposes only.

Nandani Creation has emerged as a standout performer in the small-cap segment, delivering impressive returns of over 42% in just nine trading sessions of 2025. The stock was trading 1.50% higher at ₹38.67 per share on Tuesday, continuing its strong momentum that has captured significant investor attention.

Business Update Drives Rally

The surge in Nandani Creation's share price was triggered by a positive business update announced on January 7, 2025, regarding its flagship brand Jaipur Kurti. The company reported robust year-on-year sales growth, supported by sustained consumer demand across its ethnic and contemporary apparel portfolio.

Performance Metric:	Details
Sales Milestone:	₹100.00 crore crossed in CY 2024
Growth Rate:	46% over CY 2023
Sales CAGR (2014-2022):	52%
Current Stock Price:	₹38.67

The growth was driven by improved sell-through across both offline and online channels, higher customer traction, and strong performance across key categories including festive wear, daily wear, office wear, and occasion wear. This achievement places Jaipur Kurti among a select group of Indian fashion brands that have reached this scale while maintaining a profitable operating track record.

Strategic Transformation Journey

According to Anuj Mundhra, Chairman & Managing Director of Nandani Creation Limited, the company has undergone a significant strategic transformation. From 2014 to 2022, the company built a strong first-mover advantage with a digital-first model, achieving nationwide reach and a 52% sales CAGR.

However, challenges including rising competition and customer acquisition costs as a pure online player pushed the company to evolve into a well-rounded brand. In FY 2023 and FY 2024, this strategic shift led to temporary moderation in sales as channel parity was established. The current phase (2025-2028) focuses on strengthening omni-channel presence, transforming from an online supplier to a prominent national brand.

Company Profile and Market Position

Established in 2012, Nandani Creation is a Jaipur-based, online-first fashion company specializing in women's Indian wear. The company operates multiple brands including:

Jaipur Kurti (flagship brand)
Amaiva – By Jaipur Kurti
Jaipur Kurti Luxe
Desi Fusion

With its head office located in Jaipur, the company drives sales through a strategic mix of online platforms and offline retail stores, successfully establishing an omni-channel presence in the competitive fashion retail market.

Stock Performance Analysis

Despite the recent surge, Nandani Creation shares have exhibited significant volatility. The stock has gained nearly 34% over the past month but has declined 9% in the last six months. Over a five-year period, the stock has descended over 36%, reflecting the challenges faced during its strategic transformation.

Time Period:	Performance
Nine Sessions (2025):	+42%
One Month:	+34%
Six Months:	-9%
Five Years:	-36%
52-Week High:	₹59.00 (February 7, 2024)
52-Week Low:	₹26.00 (December 31, 2024)

Nandani Creation shares are listed exclusively on the National Stock Exchange (NSE), with the stock trading in the small-cap segment under ₹50 per share.

Historical Stock Returns for Nandani Creation