Mahindra & Mahindra Limited , India's leading SUV manufacturer, has taken a bold step into the future of automotive design and technology with the unveiling of its groundbreaking NU_IQ platform. The company showcased four world-class SUV design concepts - Vision.S, Vision.T, Vision.SXT, and Vision.X - all based on this innovative modular, multi-energy platform.

A New Era of SUV Design

The NU_IQ platform represents Mahindra & Mahindra's strategic vision for addressing untapped market segments in both India and global markets. It offers a range of impressive features that set it apart in the competitive SUV landscape:

• Command seating with superior driving dynamics
• Spacious cabins with class-leading boot space
• Flat-floor architecture for ICE SUVs
• Lightweight design coupled with top-tier safety standards
• Advanced 'Sci-Fi Tech' with intuitive NU_UX interface

Global Collaboration in Design

These concept vehicles are the result of a collaborative effort between Mahindra & Mahindra's design studios in Mumbai, India, and Banbury, UK. They represent the next evolution of the company's HEARTCORE design philosophy, centered around the theme 'Opposites Attract'.

R Velusamy, President - Automotive Business (Designate) at Mahindra & Mahindra Ltd., emphasized the strategic importance of the NU_IQ platform, stating, "NU_IQ is a strategic blueprint for the future of Mahindra SUVs globally. With its modular, multi-energy architecture, it gives us the flexibility to innovate across multiple top hats and powertrains whilst staying true to our SUV DNA."

Versatility and Adaptability

The NU_IQ platform boasts impressive versatility, supporting:

• Multiple configurations including different top hats
• Various powertrains
• FWD/AWD capabilities
• LHD/RHD markets

This adaptability positions Mahindra & Mahindra to compete effectively in diverse global markets, including the challenging Left-Hand Drive regions.

Production Timeline and Market Strategy

Mahindra & Mahindra plans to begin production of vehicles based on the NU_IQ platform starting in 2027. This ambitious timeline underscores the company's commitment to bringing these innovative concepts to market swiftly.

Nalinikanth Gollagunta, Chief Executive Officer - Automotive Division at Mahindra & Mahindra Ltd., highlighted the disruptive potential of the NU_IQ platform, saying, "NU_IQ blends innovation, global design and advanced technology to disrupt the white spaces in the automotive industry in India and internationally across Right-and-Left-Hand-Drive markets."

Expansion into Hospitality Sector

In addition to its automotive innovations, the Mahindra Group is also exploring opportunities to expand its presence in the travel and tourism sector. CEO Anish Shah has indicated that the company's target of 10,000 rooms by 2030 for its hospitality arm, Mahindra Holidays & Resorts India Ltd, may be conservative given the growth in domestic tourism post-pandemic.

The company aims to become the number one leisure hospitality player in India and is considering various expansion models beyond its traditional Club Mahindra business. Mahindra Holidays plans to add approximately 1,000 rooms in the current fiscal year, building on its existing base of 5,794 keys as of June 30.

Conclusion

With the unveiling of the NU_IQ platform and its four concept SUVs, along with ambitious plans for hospitality expansion, Mahindra & Mahindra has set a bold course for its future in both the global automotive market and the hospitality sector. By combining innovative design, advanced technology, and a focus on addressing market gaps across multiple industries, the company aims to strengthen its position as a leader in diverse sectors.

As Mahindra & Mahindra moves towards production of its new SUVs in 2027 and expands its hospitality offerings, both the automotive and tourism industries will be watching closely to see how these bold initiatives reshape their respective landscapes in India and internationally.

Mahindra & Mahindra , one of India's leading automotive manufacturers, has unveiled plans to expand its electric vehicle (EV) business into the United Kingdom market. This strategic move comes on the heels of a recently established trade agreement, opening new avenues for the company's global expansion in the EV sector.

UK Market Entry

The Mumbai-based automaker is gearing up to export its electric vehicles to the UK, leveraging the opportunities presented by the new trade agreement. This development marks a significant step in Mahindra & Mahindra's international growth strategy, particularly in the rapidly evolving electric vehicle segment.

Strategic Expansion

Mahindra & Mahindra's decision to enter the UK market with its electric vehicles demonstrates the company's commitment to expanding its global footprint in the EV space. The UK, known for its growing emphasis on sustainable transportation, presents a promising market for Mahindra's electric offerings.

Capitalizing on Trade Agreement

The company's move to export EVs to the UK is directly linked to the recent trade agreement between India and the United Kingdom. This agreement likely provides favorable conditions for Indian automotive exports, enabling Mahindra & Mahindra to competitively position its electric vehicles in the UK market.

Implications for Mahindra's EV Business

This expansion into the UK market could potentially boost Mahindra & Mahindra's electric vehicle sales and global presence. It also aligns with the company's broader strategy to establish itself as a key player in the international EV market.

As Mahindra & Mahindra prepares to introduce its electric vehicles to UK consumers, industry observers will be keenly watching how the company's offerings are received in this new market. The success of this venture could pave the way for further international expansions and solidify Mahindra's position in the global EV landscape.