LT Foods , a global FMCG company, has initiated a nationwide campaign called 'Rice Your Awareness' under its flagship brand DAAWAT®. The four-week initiative aims to promote conscious conversations around rice consumption and highlight the nutritional benefits of Basmati rice.

Only Rice November Challenge

At the heart of this movement is the #OnlyRiceNovember challenge, which encourages participants to pledge towards mindful rice consumption. The campaign features:

• A dedicated online portal offering expert-curated meal plans by leading nutritionists
• Participation from popular fitness experts and over 500 nutrition-focused influencers
• Actor Neha Dhupia as one of the early participants, encouraging others to join

The challenge gained significant traction, with over 10,000 participants on its launch day.

Objectives and Strategy

Ritesh Arora, CEO of India Business & Far East at LT Foods Ltd., emphasized the campaign's goal to celebrate the truth about rice, especially Basmati, as a source of nourishment, comfort, and togetherness. The initiative aims to:

• Spotlight the goodness and versatility of Basmati rice
• Address myths surrounding rice consumption
• Position Basmati as a wholesome, nutritious, and modern-day staple

K. Ganapathy Subramaniam, Chief Marketing Officer at LT Foods, highlighted the company's efforts in driving meaningful category conversations and product innovations that celebrate Basmati consumption.

Engagement and Participation

Throughout November, participants can:

• Access exclusive meal plans designed by nutritionists
• Earn achievement badges
• Share their progress online

This approach transforms a personal lifestyle shift into a community-driven experience, aiming to drive awareness and deepen consumer connection at scale.

About LT Foods

LT Foods Ltd. is a leading player in the specialty rice and rice-based foods business with a global presence. Key points about the company include:

• Operations in over 80 countries
• Flagship brands including DAAWAT® and Royal®
• Expansion into organic food markets
• Consolidated revenue of approximately Rs. 8,770.00 crores
• Integrated "Farm to Fork" approach
• Robust distribution network with 1400+ distributors globally

The 'Rice Your Awareness' campaign aligns with LT Foods' commitment to nurturing the goodness of food for people, communities, and the planet while leveraging its strong market position and brand equity.

LT Foods , a global FMCG company specializing in rice and rice-based products, has unveiled ambitious growth plans targeting a 15% normalized revenue growth by fiscal year 2026. The company's strategic initiatives, including recent acquisitions and focus on premium segments, are expected to drive this expansion.

Global Green Acquisition to Fuel Growth

LT Foods' recent acquisition of Global Green Europe is set to play a pivotal role in achieving its growth targets. The company projects that this strategic move will contribute an additional €40 million to its turnover. This acquisition not only strengthens LT Foods' footprint in Central and Southern Europe but also marks its entry into the €15 billion European processed canned food market.

Expanding Product Portfolio and Market Reach

The company is leveraging multiple growth drivers to achieve its targets:

1. Rising basmati exports
2. Premiumisation in ready-to-heat and organic segments
3. Sustained global expansion across 80+ countries

Financial Targets and Performance

LT Foods has set ambitious financial goals for the coming years:

The company's financial performance in the first half of FY 2026 demonstrates progress towards these goals:

Market Position and Credit Rating

LT Foods currently boasts a market capitalization of ₹14,000.00 crores and has achieved an AA credit rating, reflecting its strong financial position and growth prospects.

Management Commentary

Ashwani Kumar Arora, Managing Director & CEO of LT Foods, commented on the company's performance: "I am pleased to share that we have concluded the first half of FY'26 on a strong and positive trajectory. Our resilient business model, unwavering commitment to quality, and deep consumer insights have collectively enabled us to deliver a robust 25% growth in revenue, underscoring the strength and agility of LT Foods."

Arora also highlighted the company's focus on digital transformation and strategic partnerships to build a stronger, future-ready LT Foods.

As the company continues to expand its global presence and diversify its product portfolio, investors and industry observers will be watching closely to see if LT Foods can achieve its ambitious growth targets in the coming years.