Insurance mis-selling complaints surge 14.3% in FY25 despite flat overall grievances: IRDAI
IRDAI's Annual Report 2024-25 reveals a 14.3% increase in unfair business practice complaints to 26,667 cases in FY25, despite total life insurance grievances remaining flat at 1.20 lakh. These complaints, now comprising over 22% of total grievances, primarily involve product mis-selling, misleading disclosures, and inappropriate sales practices. While most complaints were resolved through the Bima Bharosa portal within 30 days, the regulator has emphasised the need for stronger consumer protection measures and root-cause analysis to address systemic issues in the insurance sector.

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The Insurance Regulatory and Development Authority of India (IRDAI) has flagged a significant increase in complaints related to unfair business practices in the insurance sector during FY25, even as overall grievances remained largely unchanged. The development highlights growing concerns about mis-selling and misleading sales practices affecting policyholders across the industry.
Surge in Unfair Business Practice Complaints
According to the IRDAI Annual Report 2024-25, complaints categorised under unfair business practices (UFBP) witnessed a notable increase during the fiscal year. The data reveals a concerning trend in consumer protection issues within the insurance sector.
| Complaint Category: | FY25 | FY24 | Change |
|---|---|---|---|
| Total Life Insurance Grievances: | 1.20 lakh | ~1.20 lakh | Unchanged |
| Unfair Business Practice Complaints: | 26,667 | 23,335 | +14.3% |
| UFBP Share of Total Grievances: | >22% | ~19.4% | +2.6 pp |
The regulator noted that unfair business practice complaints now account for over 22% of total grievances, marking a significant increase from their previous share. This category primarily encompasses issues related to product suitability, misleading disclosures, and sales practices that do not align with policyholder needs.
Key Areas of Concern
The IRDAI report identified several specific issues driving the increase in unfair business practice complaints:
- Product Suitability: Instances where insurance products were sold without proper assessment of customer needs
- Misleading Disclosures: Cases involving inadequate or deceptive information provided during the sales process
- Inappropriate Sales Practices: Methods that prioritised sales targets over policyholder interests
Life insurance continued to account for a significant portion of such complaints, indicating systemic issues within this segment that require regulatory attention.
Grievance Resolution and Regulatory Response
Despite the increase in complaint volumes, IRDAI reported that most unfair business practice-related grievances were resolved during the year. The regulator noted that complaint outcomes varied, with some cases decided in favour of policyholders, others partially upheld, and some rejected after thorough review.
| Resolution Metric: | Status |
|---|---|
| Majority Complaints Disposed: | Through Bima Bharosa portal |
| Pending Grievances (March 31, 2025): | Limited |
| Resolution Timeline: | Most cases within 30 days |
The regulator has emphasised that insurers must maintain robust internal grievance redressal mechanisms and dedicated committees to monitor claims and policyholder complaints. IRDAI has also issued warnings against misleading sales practices and stressed the importance of conducting root-cause analysis to prevent repeat grievances.
Regulatory Oversight and Consumer Protection
The increase in unfair business practice complaints has raised concerns from a consumer protection perspective, prompting IRDAI to reinforce its oversight measures. The regulator continues to monitor the situation closely and has called for enhanced compliance measures across the insurance industry.
The data underscores the ongoing challenges in ensuring ethical sales practices within the insurance sector, despite regulatory efforts to strengthen consumer protection frameworks. The trend suggests that while overall grievance volumes remain stable, the nature and complexity of complaints are evolving, requiring targeted interventions to address systemic issues in sales and disclosure practices.






























