Easy Trip Planners , operating under the brand EaseMyTrip, one of India's leading online travel platforms, has announced the launch of its 'Unwrap Travel Deals Sale', aiming to provide travelers with attractive discounts for the upcoming winter holiday season. The sale, running from November 11 to November 15, offers significant savings across multiple travel categories, encouraging early bookings for the Christmas and New Year period.

Key Highlights of the Sale

The 'Unwrap Travel Deals Sale' presents customers with a range of discounts:

Customers can avail these offers using the promo code 'EMTUNWRAP' on EaseMyTrip's mobile app or website.

Partnerships and Additional Benefits

EaseMyTrip has collaborated with numerous partners to enhance the value proposition for customers:

• Airlines: The sale includes partnerships with major carriers such as Air Canada, Air France, Air India, Lufthansa, Singapore Airlines, and many others.
• Hotels: Prestigious hotel chains including OYO, Club Mahindra, and Sterling are offering discounted rates.
• Credit Card Offers: Special discounts for AU Small Finance Bank and HSBC credit card users.
• Brand Partnerships: Additional offers from brands like Marks & Spencer and Spykar.

Strategic Timing and Market Impact

The timing of this sale is strategic, targeting the peak Christmas and New Year holiday period. By encouraging early bookings, EaseMyTrip aims to capture a significant share of the winter travel market. This move could potentially boost the company's revenue and market position in the competitive online travel sector.

Manmeet Ahluwalia, Chief Marketing Officer of EaseMyTrip, stated, "With the 'Unwrap Travel Deals Sale', we aim to deliver exceptional value during one of the most popular travel periods of the year. By offering savings across flights, hotels, and holiday packages, we want to make both domestic and international winter travel more accessible, memorable, and affordable for everyone."

Investor Implications

While the direct financial impact of this sale is yet to be seen, such promotional activities can be indicative of EaseMyTrip's aggressive market strategy and its focus on increasing market share. Investors may want to monitor the outcome of this sale and its effect on the company's next quarterly results.

It's worth noting that EaseMyTrip has scheduled a Board Meeting for November 14 to consider and approve the Unaudited Standalone and Consolidated Financial Results for the quarter and half year ended September 30. This upcoming financial report may provide further insights into the company's performance and the potential impact of such sales initiatives.

As the travel industry continues to evolve post-pandemic, EaseMyTrip's ability to attract customers through such targeted campaigns could be a key factor in its growth trajectory. However, investors should also consider broader market conditions and competitive dynamics in the online travel sector when evaluating the long-term implications of such promotional activities.

Easy Trip Planners , operating under the brand EaseMyTrip, has announced a significant capital raise and key leadership changes, signaling a new phase of growth and technological advancement for the online travel company.

Preferential Share Issue

The company's board has approved the issuance of 55.94 crore equity shares at ₹9.19 per share through a preferential allotment, raising a total of ₹514.07 crore. This move is subject to regulatory approvals and shareholder consent through postal ballot. The shares will be allocated to seven non-promoter investors, including both individuals and companies.

Here's a breakdown of the major allocations:

Leadership Changes

Alongside the capital raise, Easy Trip Planners has announced two significant appointments to its leadership team:

New Chief Technology Officer (CTO)

Sankalp Kaul has been appointed as the new CTO, replacing Naimish Sinha, who resigned due to personal reasons. Kaul brings over 18 years of experience in digital transformation across the travel and technology sectors. His expertise includes:

• Leading enterprise-grade travel platform implementations
• ERP integrations
• Large-scale global programs

New Chief Marketing Officer (CMO)

Manmeet Ahluwalia joins as the new CMO. With more than 20 years of experience in brand building and digital performance, Ahluwalia has a track record of scaling businesses. At Expedia, he led the brand's India market entry, achieving:

• Over $500 million in Gross Booking Value
• $60 million in Net Revenue

These appointments are expected to strengthen Easy Trip Planners' technological capabilities and marketing strategies, potentially driving further growth and innovation in the company's operations.

Implications for Easy Trip Planners

The substantial capital infusion through the preferential share issue provides Easy Trip Planners with additional resources to fund its growth initiatives. The appointment of experienced executives in key technology and marketing roles suggests a focus on enhancing the company's digital capabilities and market presence.

As the travel industry continues to evolve, Easy Trip Planners' moves indicate a strategic positioning to capitalize on emerging opportunities and strengthen its competitive stance in the online travel market.