Bodhi Tree Multimedia Launches CastMatch, India's First AI-Powered Conversational Casting Platform
Bodhi Tree Multimedia Limited has launched CastMatch, India's first conversational AI-powered casting platform that reduces casting time by 98% from hours to 60 seconds. The platform uses hybrid AI architecture with OpenAI GPT-4, searches over 15,000 actor profiles, and integrates 10 AI tools as part of a 12-Agent AI roadmap. Currently in closed beta with select studios, the platform aims to revolutionize entertainment industry workflows through conversational AI technology.

*this image is generated using AI for illustrative purposes only.
Bodhi Tree Multimedia Limited has officially launched CastMatch, India's first conversational AI-powered casting platform that revolutionizes traditional casting processes. The platform eliminates the need for conventional casting software by allowing users to simply chat and describe their casting requirements without dashboards, forms, or learning curves.
Revolutionary AI-Powered Casting Technology
CastMatch has demonstrated remarkable efficiency improvements during production testing, reducing casting shortlist generation time from 2-3 hours to under 60 seconds. This represents a 98% reduction in time while searching through over 15,000 actor profiles using AI technology that understands context rather than just keywords.
| Performance Metric: | Achievement |
|---|---|
| Time Reduction: | 98% (from 2-3 hours to 60 seconds) |
| Actor Database: | Over 15,000 profiles |
| Search Speed: | Under 500 milliseconds |
| AI Response Time: | Under 300 milliseconds |
| Uptime Target: | 99.90% |
| Cost Efficiency: | Below ₹0.50 per user per month |
Advanced Hybrid AI Architecture
The platform operates on a sophisticated hybrid AI architecture that combines local models with OpenAI GPT-4 technology. This system is supported by 1,536-dimension semantic embeddings for high-precision matches, delivering exceptional performance metrics including actor search capabilities under 500 milliseconds and AI response times under 300 milliseconds time-to-first-token, which is 62% faster than industry standards.
Comprehensive AI Tool Integration
CastMatch integrates 10 AI-powered tools encompassing various production needs:
- Script analysis capabilities
- Role extraction functionality
- Actor recommendations system
- Budget summaries generation
- Additional workflow optimization tools
This launch represents the first release in Bodhi Tree's ambitious 12-Agent AI roadmap, designed to cover comprehensive workflows from pre-production through post-production phases.
Market Entry and Commercial Strategy
The product enters closed beta testing with select studios and casting directors, with a commercial Software-as-a-Service (SaaS) rollout planned to scale across the entertainment industry. This strategic approach allows for refined user feedback integration before broader market deployment.
Leadership Perspectives
Mautik Tolia, Managing Director of Bodhi Tree Multimedia Limited, emphasized the platform's innovative approach: "We didn't set out to build better casting software. We set out to eliminate the need for it entirely. CastMatch is what happens when you stop thinking about features and start thinking about how humans actually work - through conversation."
Aditya Pratap Singh, Head of AI Technology, highlighted the practical impact: "I've watched brilliant casting directors spend entire afternoons on decisions that CastMatch now surfaces in under a minute. We're not replacing their judgment - we're giving them superpowers. And this is just the first agent."
Company Background and Financial Performance
Bodhi Tree Multimedia Limited stands as one of India's leading production houses, listed on both BSE and NSE exchanges. The company has produced over 100 shows and delivered more than 3,000 hours of content across major broadcasters and OTT platforms, spanning multiple languages including Hindi, Tamil, Marathi, Gujarati, and Bengali.
| Financial Metric (FY25): | Amount |
|---|---|
| Consolidated Total Income: | ₹89.76 crores |
| EBITDA: | ₹9.67 crores |
| Net Profit: | ₹4.92 crores |
The CastMatch launch represents Bodhi Tree's strategic vision of modernizing entertainment workflows through AI-driven efficiency, speed, and intelligent decision-making capabilities, positioning the company at the forefront of technology integration in India's entertainment industry.
Historical Stock Returns for Bodhi Tree Multimedia
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +1.35% | +0.12% | -4.07% | -2.82% | -18.22% | +582.64% |































