Bartronics India Completes Maharashtra Agritech Rollout, Expands to UP Next

Bartronics India has successfully completed its structured agritech rollout in Maharashtra and announced plans for expansion into Uttar Pradesh as part of its pan-India farmer onboarding and digital platform deployment strategy. The company conducted comprehensive field engagement sessions across key agricultural districts, marking the transition from pilot activity to live execution.

Maharashtra Rollout Completion

Over the past two weeks, the company conducted 10 field engagement sessions across key agricultural districts in Maharashtra. These sessions engaged stakeholders across the agricultural value chain, including farmers, Farmer Producer Organisations (FPOs), cooperatives, traders, commission agents, logistics and warehouse operators, food processors, and last-mile rural service providers.

Rollout Metrics	Details
Field Sessions Conducted	10 sessions
Duration	Two weeks
Direct Farmer Access	Several lakh farmers
Extended Reach	Over one million farmers
Coverage	Key agricultural districts

Stakeholder Engagement and Crop Diversity

The farmer networks represented during the sessions span a diverse crop base, including onions, cashews, mangoes, wheat, jowar, and bajra, ensuring crop-specific relevance and multi-season applicability across regions. The engagements reflect Bartronics India's platform-led approach, integrating farmers with market access, logistics, storage, and allied services rather than addressing farmer needs in isolation.

Digital Platform Launch

As part of the on-ground activation, Ampivo AI, pursuant to its Memorandum of Understanding with Bartronics India, participated in the sessions and carried out a soft launch of its multilingual agritech application. The application serves as the digital backbone of the initiative, supporting farmer onboarding, ecosystem participant mapping, and marketplace enablement across multiple stakeholder categories.

Technology Infrastructure	Features
Application Type	Multilingual agritech app
Core Components	Mobile app and marketplace stack
Target Users	Farmers to FPOs, traders, logistics partners
Current Status	Onboarding underway

Strategic Expansion Plans

Vidhya Sagar Reddy, Managing Director, Bartronics India Limited, commented on the rollout: "Our focus in Maharashtra has been on building a connected, ground-up agritech ecosystem rather than isolated interventions. The strong participation from farmers and ecosystem partners validates our platform approach, and this model is now being taken forward into Uttar Pradesh and other regions as part of our pan-India agritech strategy."

Based on the on-ground learnings and traction in Maharashtra, the company plans to commence the next phase of field activation and onboarding in Uttar Pradesh, where it has a strong operational presence, followed by a phased rollout across additional agricultural regions. This phase positions the company to scale a farmer-centric digital platform across India in a structured, measurable, and sustainable manner.

1 Day	5 Days	1 Month	6 Months	1 Year	5 Years
-1.83%	-0.59%	+5.27%	-11.22%	-49.98%	-10.68%

Bartronics India has entered into a memorandum of understanding (MOU) with Shree Naganarasimha Private Limited on December 15, 2025, for an agricultural produce supply chain partnership. The company disclosed this development to stock exchanges on December 16, 2025, under regulatory compliance requirements.

Partnership Structure and Objectives

The MOU establishes a strategic collaboration in the agri-produce supply chain sector, creating a direct procurement and distribution framework. Under this arrangement, Bartronics India will procure agricultural produce directly from farmers, Farmer Producer Organizations (FPOs), and mandis, while Shree Naganarasimha will purchase such produce from Bartronics India for onward sale to various market channels.

Partnership Details:	Information
Agreement Date:	December 15, 2025
Partner Entity:	Shree Naganarasimha Private Limited
Business Nature:	Agri-produce supply chain collaboration
MOU Type:	Non-binding (except specific clauses)

Business Model and Market Reach

The collaboration positions Bartronics India as an intermediary in the agricultural supply chain, connecting farmers and agricultural markets with modern distribution channels. Shree Naganarasimha will focus on selling the procured produce to quick commerce platforms, modern trade outlets, retail establishments, institutional buyers, and other off-takers.

Supply Chain Framework:	Details
Procurement Sources:	Farmers, FPOs, Mandis
Distribution Channels:	Quick commerce, modern trade, retail
Target Buyers:	Institutional buyers, off-takers
Strategic Focus:	Direct farmer-to-market connectivity

Regulatory and Legal Framework

The MOU is non-binding in nature, except for specific clauses relating to confidentiality, jurisdiction, and termination provisions. The agreement does not grant any special rights such as board nominations, equity rights, pre-emptive rights, or restrictions on capital structure changes. Both parties are not related to each other's promoter groups, and the transaction does not fall under related party transaction categories.

Strategic Significance

This partnership represents Bartronics India's strategic expansion into the agricultural sector supply chain management, diversifying its business portfolio beyond its traditional IT software sector operations. The collaboration could potentially create new revenue streams by tapping into India's vast agricultural market and connecting it with modern retail and e-commerce platforms.

The agricultural supply chain partnership aligns with the growing trend of digitization and modernization in India's agricultural sector, positioning Bartronics India to leverage emerging opportunities in agri-tech and supply chain optimization.