Ather Energy Unveils 'Battery as a Service' and New Initiatives to Boost EV Adoption in India
Ather Energy introduced new initiatives to accelerate EV adoption in India. These include a 'Battery as a Service' model reducing upfront costs by 30%, an extended Assured Buyback programme offering up to 60% value after three years, and an Enhanced Comprehensive Warranty covering critical components for up to five years or 60,000 km. The BaaS model allows customers to pay ₹1 per kilometer for battery usage with a minimum monthly usage of 1,000 kilometers. These initiatives aim to address key concerns of potential EV buyers: high upfront costs, resale value uncertainty, and warranty issues.

*this image is generated using AI for illustrative purposes only.
Ather Energy , a leading electric two-wheeler manufacturer in India, has announced a series of groundbreaking initiatives aimed at accelerating the adoption of electric vehicles (EVs) across the country. The company's latest offerings include a 'Battery as a Service' (BaaS) model, an extended Assured Buyback programme, and an Enhanced Comprehensive Warranty, all designed to address key concerns of potential EV buyers.
Battery as a Service: Making EVs More Affordable
Ather Energy's innovative BaaS model allows customers to significantly reduce the upfront cost of purchasing an electric scooter. Under this scheme, buyers only pay for the scooter's body or 'shell,' while the battery cost is covered through a flexible monthly usage plan. This approach effectively splits the price of the scooter into two components: the shell and the battery.
Key features of the BaaS model include:
- Reduced initial investment: The Ather Rizta is now available starting at ₹75,999 (ex-showroom Lucknow), representing a 30% reduction in upfront costs.
- Usage-based pricing: Customers pay ₹1 per kilometer for battery usage, based on a 48-month package with a minimum monthly usage of 1,000 kilometers.
- Complimentary fast charging: Free access to Ather's network of over 3,300 fast chargers across India for one year, addressing range anxiety and charging costs.
Extended Assured Buyback Programme
Building on the success of its pilot programme launched in February, Ather has expanded its Assured Buyback offer to a larger customer base. This initiative provides clarity on the future value of their investment, addressing concerns about resale values in the rapidly evolving EV market. The programme offers:
- Up to 60% of the scooter's value guaranteed after three years
- Up to 50% of the scooter's value guaranteed after four years
- Terms are subject to the number of kilometers traveled
Extended Comprehensive Warranty
To provide customers with complete peace of mind, Ather has introduced an Extended Comprehensive Warranty. This warranty covers manufacturing defects on the battery and 11 other critical components for up to five years or 60,000 kilometers, whichever comes first. Available to all AtherStack™ Pro customers, the warranty includes coverage for:
- Motor
- Motor controller
- Dashboard
- Charger
- Seven other critical components
Driving EV Adoption
Ravneet S Phokela, Chief Business Officer of Ather Energy, emphasized the company's commitment to addressing the barriers to EV adoption: "To unlock the segment's true potential and accelerate growth, we've rolled out a slew of initiatives to cater to the different needs of our potential customers. With BaaS, ECW, and Assured Buyback, we aim to address major barriers that exist for customers when purchasing a new EV scooter."
These initiatives directly target the three primary concerns of potential EV buyers: high upfront costs, uncertainty about resale value, and warranty concerns. By offering innovative solutions to these issues, Ather Energy is positioning itself at the forefront of India's electric mobility revolution, making electric scooters a more accessible and worry-free choice for Indian families.
As the electric vehicle market in India continues to grow, Ather Energy's latest offerings demonstrate the company's dedication to innovation and customer-centric solutions. These initiatives are expected to play a crucial role in accelerating the adoption of electric two-wheelers across the country, contributing to a greener and more sustainable future for Indian transportation.
Historical Stock Returns for Ather Energy
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
---|---|---|---|---|---|
+3.33% | -0.57% | +16.19% | +110.22% | +110.22% | +110.22% |