Ather Energy Limited has announced the appointment of Ms. Surabhi Loshali as Chief Human Resources Officer (CHRO) and Senior Management Personnel, effective January 05, 2026. The appointment was approved by the Board of Directors through a circular resolution based on the recommendation of the Nomination and Remuneration Committee.

Key Appointment Details

The company has provided comprehensive disclosure under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, outlining the specifics of this senior management appointment.

Professional Background and Expertise

Ms. Surabhi Loshali brings extensive experience to her new role at Ather Energy Limited. Her professional background spans over two decades in human resources leadership, with deep expertise across multiple critical areas including people strategy, organisation development, talent management, large scale transformation, people analytics, and culture building.

Her industry experience covers diverse sectors including pharmaceuticals, life sciences, manufacturing, technology, and financial services. Most recently, she served as Group Chief Human Resources Officer at Strides Pharma Science Limited, where she led global people initiatives across multiple geographies.

Educational Qualifications and Recognition

Ms. Loshali holds strong academic credentials that complement her extensive professional experience. She earned a Post Graduate Diploma in Management with specialization in Human Resources from XLRI Jamshedpur, one of India's premier management institutes. Additionally, she holds a Bachelor of Engineering in Polymer Science & Chemical Technology from Delhi College of Engineering.

Her professional achievements have been recognized through prestigious awards:

• Top HR Icon Award from the World HRD Congress in 2025
• Women Leader of the Year 2024 at the Women Empowerment Summit

Strategic Significance

This appointment represents Ather Energy Limited's continued focus on strengthening its senior management team with experienced professionals. Ms. Loshali's extensive background in transformation initiatives and people analytics aligns with the evolving needs of the electric vehicle industry, where talent management and organizational development play crucial roles in scaling operations and maintaining competitive advantage.

The company has fulfilled all regulatory disclosure requirements under SEBI Listing Regulations, ensuring transparency in this key management appointment. The appointment reflects the company's commitment to building a robust leadership team to support its growth objectives in the electric mobility sector.

Ather Energy has announced plans to increase the prices of its electric scooters by up to ₹3,000, with the new pricing structure set to take effect starting January. This pricing adjustment represents a significant development for the electric vehicle manufacturer as it navigates the evolving market landscape.

Price Adjustment Details

The company's decision to implement a price increase affects its scooter portfolio, with the maximum increase capped at ₹3,000. The timing of this adjustment, scheduled for January implementation, suggests strategic planning around the new calendar year period.

Market Context

This pricing decision comes at a time when the electric vehicle industry is experiencing various market pressures and operational challenges. The announcement reflects Ather Energy's approach to balancing market positioning with business sustainability in the competitive EV sector.

Company Background

Ather Energy operates in the automobile sector as an electric vehicle manufacturer, focusing primarily on electric scooters. The company has established itself as a notable player in India's growing electric mobility market, with its products catering to urban transportation needs.