ASK Automotive announced a significant change in its leadership team as Mr. Prashant Kumar Gupta, the company's President & Chief Marketing Officer, has tendered his resignation. The departure, effective from the closing business hours of September 09, 2025, was communicated to the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in compliance with regulatory requirements.

Resignation Details

Mr. Gupta's decision to leave the company was conveyed through a resignation letter dated August 27, 2025. In his communication, he cited personal reasons for his departure, bringing an end to his tenure at ASK Automotive.

Corporate Disclosure

In adherence to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, ASK Automotive promptly informed the stock exchanges about this development. The company's VP (Legal), Company Secretary & Compliance Officer, Rajani Sharma, filed the official intimation, which included the following key points:

• Mr. Prashant Kumar Gupta's last working day will be September 09, 2025.
• The resignation is due to personal reasons, as stated in Mr. Gupta's letter.
• No information was provided regarding a successor or interim arrangement for the position.

Impact on ASK Automotive

The departure of a high-ranking executive like the President & Chief Marketing Officer can potentially impact a company's strategic direction and operations. As Mr. Gupta held a crucial role overseeing marketing strategies and initiatives, ASK Automotive may face challenges in maintaining continuity in its marketing efforts during this transition period.

Looking Ahead

While the company has not yet announced a replacement for Mr. Gupta, investors and industry observers will be keenly watching how ASK Automotive manages this leadership change. The automotive sector remains highly competitive, and the company's ability to swiftly adapt to this transition will be crucial for maintaining its market position.

ASK Automotive, a key player in the automotive components industry, will likely be focusing on ensuring a smooth transition of responsibilities as it moves forward without Mr. Gupta at the marketing helm. Shareholders and stakeholders will be anticipating further announcements regarding potential successors or any restructuring of the marketing department in the wake of this resignation.

ASK Automotive , a key player in the automotive components industry, is poised for growth as Chairman Kuldip Singh Rathee expresses optimism about the anticipated GST reforms. The company expects these changes to significantly benefit the two-wheeler segment, which has been struggling to recover to its FY2018-19 volume levels.

Aftermarket Business Set to Benefit

The company's aftermarket business, which currently contributes Rs 400.00 crore in revenue, is expected to see a substantial boost. This optimism stems from the potential reduction in GST rates from 28% to 18% on parts supplied to the independent aftermarket.

Two-Wheeler Market Recovery

Rathee highlighted the challenges faced by the two-wheeler market in recent years. He noted that two-wheeler prices have surged from Rs 60,000.00 to Rs 90,000.00, primarily due to the impact of the Covid-19 pandemic and the transition from BS4 to BS6 emission norms. This price increase has significantly affected consumer demand.

Despite these challenges, Rathee expressed confidence in the market's recovery. He anticipates that the current financial year will see two-wheeler sales surpassing the highest numbers recorded in 2018-19.

Economic Impact of GST Reforms and US Tariffs

The expected GST reforms are projected to have a positive impact on the Indian economy, potentially boosting GDP by 100 basis points. However, this growth might be partially offset by US tariffs, which could impact growth by 30-50 basis points.

ASK Automotive's Position and Growth Strategy

ASK Automotive maintains a relatively low export exposure at 4.70%, with exports to the US accounting for approximately 3.00%. This limited exposure might help insulate the company from potential negative impacts of US tariffs.

Looking ahead, the company is targeting mid-teens growth while aiming to improve its EBITDA margins. This improvement is expected to come as ASK Automotive phases out its wheel assembly business.

Outperforming Industry Growth

Excluding the wheel assembly segment, ASK Automotive has demonstrated strong performance, growing at 11.10% compared to the industry growth of 0.70%. This outperformance underscores the company's resilience and strategic positioning in the automotive components sector.

As the automotive industry navigates through regulatory changes and economic challenges, ASK Automotive appears well-positioned to capitalize on the anticipated reforms and market recovery in the two-wheeler segment.