Ashiana Housing Converts 242 Units Worth ₹767.23 Crores in Gurugram Project
Ashiana Housing Ltd announced the conversion of 242 EOI units into confirmed bookings worth ₹767.23 crores at its Ashiana Aaroham Phase 1 and 2 project in Gurugram. The converted units cover approximately 5.03 lakh square feet, with the conversion process starting February 7, 2026. This achievement helped the company cross ₹2,000 crores in booking value for the current financial year, demonstrating strong market acceptance of its kid-centric residential project.
*this image is generated using AI for illustrative purposes only.
Ashiana Housing Ltd has successfully converted Expression of Interest (EOI) for 242 units into confirmed bookings at its premium residential project "Ashiana Aaroham" Phase 1 and 2 in Gurugram, Haryana. The company announced this significant development on February 9, 2026, marking a major milestone in its current financial year performance.
Project Conversion Details
The conversion encompasses substantial value and area, representing a significant achievement for the real estate developer:
| Parameter: | Details |
|---|---|
| Units Converted: | 242 units |
| Total Area: | 5.03 Lakhs sq. ft. (approx.) |
| Sale Value: | INR 767.23 crores |
| Conversion Start Date: | February 7, 2026 |
| EOI Launch Date: | December 7, 2025 |
The conversion process, which commenced on February 7, 2026, is currently ongoing, indicating continued momentum in the project's sales performance.
Ashiana Aaroham Project Overview
"Ashiana Aaroham" is positioned as a curated Kid Centric Homes project located in Gurugram, Haryana. The project features a comprehensive residential offering designed to cater to family-oriented buyers:
- Total Project Size: 364 units
- Unit Configuration: 3 BHK and 4 BHK apartments
- Project Focus: Kid-centric amenities and design
- Location: Gurugram, Haryana
The project's kid-centric approach represents Ashiana Housing's strategy to target families seeking child-friendly residential environments with specialized amenities and design features.
Financial Year Milestone Achievement
With these conversions, Ashiana Housing has achieved a significant financial milestone, crossing ₹2,000 crores in booking value during the current financial year. This achievement demonstrates the company's strong sales performance and market positioning in the competitive real estate sector.
The milestone reflects the company's ability to generate substantial booking volumes across its project portfolio, indicating robust demand for its residential offerings and effective sales execution strategies.
Market Positioning and Strategy
The successful conversion of EOI to confirmed bookings within approximately two months demonstrates strong market acceptance of the Ashiana Aaroham project. The timeline from EOI launch on December 7, 2025, to conversion commencement on February 7, 2026, indicates efficient sales processes and customer decision-making.
The project's location in Gurugram, a key real estate market in the National Capital Region, positions it strategically for continued sales momentum. The focus on kid-centric homes addresses a specific market segment, differentiating the project from conventional residential developments.
Historical Stock Returns for Ashiana Housing
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.95% | +2.57% | +6.97% | -4.45% | -12.39% | +208.19% |
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