Apeejay Surrendra Park Hotels has officially launched Zone Connect by The Park Patna, marking the company's first hotel in Bihar and representing a significant milestone in its expansion strategy into high-potential tier-2 markets. The stock closed at ₹129.00, up ₹2.18 or 1.72% following the announcement.

Hotel Launch and Strategic Location

The newly launched Zone Connect by The Park Patna is positioned as a contemporary city resort that blends comfort and style with modern design sensibility. The hotel features a strategic location providing easy access to key destinations across Patna.

The hotel's prime position also provides quick access to popular attractions including Golghar, Patna Museum, and Gandhi Maidan, along with key business and commercial hubs.

Hotel Features and Amenities

Zone Connect by The Park Patna offers contemporary, well-appointed rooms and cottages designed to balance style and functionality for both work and leisure travelers. The property includes comprehensive dining and recreational facilities.

Management Perspectives

Vikas Ahluwalia, General Manager and National Head of Zone by The Park Hotels, stated: "We are thrilled to mark our first foray in Bihar with Zone Connect by The Park. Bihar is an important addition to our portfolio as we expand into high-potential markets beyond India's metros. The state's rapid economic growth, improving infrastructure, and growing base of business and leisure travelers make it an ideal destination for our brand."

Pramod Kumar, Director of Ramanujam Resorts PvLtd, the hotel's development partner, expressed satisfaction with the partnership: "We are pleased to have built a strong partnership with Apeejay Surrendra Park Hotels Limited for the development and operations of this hotel. We look forward to deepening this association and exploring opportunities to expand together across other cities in the region as well."

Stock Performance and Market Response

Following the hotel launch announcement, Apeejay Surrendra Park Hotels shares demonstrated positive market response, closing the trading session at ₹129.00, representing a gain of ₹2.18 or 1.72%.

Company Expansion Strategy

The launch represents Apeejay Surrendra Park Hotels' continued focus on expanding its presence in tier-2 and tier-3 cities across India. The company operates a growing portfolio of owned, leased, and managed properties under five distinct brands: THE PARK, THE PARK Collection, Zone by The Park, Zone Connect by The Park, and Stop by Zone. The company has ambitious plans to double its portfolio to more than 5,000 keys and aims to triple revenue while expanding to 5,800 rooms.

Apeejay Surrendra Park Hotels Limited has officially announced the addition of three boutique properties in Kerala to THE Park Collection, marking the company's strategic entry into one of India's most evocative and rapidly growing leisure destinations. The properties - The Malabar House, Purity, and Discovery - represent a significant milestone in the company's expansion strategy within the luxury and heritage hospitality segment.

Strategic Kerala Market Entry

The company has successfully completed its Kerala expansion through three key acquisitions, adding premium boutique properties to THE Park Collection brand. The acquisitions involve 100% economic interest in THALI Hotels and Destinations Private Limited and Fishermans Grove Resorts Private Limited, along with a 90.96% stake in Cochin Residency Private Limited.

The Malabar House - Heritage Icon

The Malabar House stands as an iconic heritage boutique hotel located in the historic harbour town of Fort Kochi. A member of Relais & Châteaux, the property boasts origins dating back to 1755, having passed through centuries of layered ownership from Dutch settlers to spice and tea traders before emerging in 1997 as Fort Kochi's first boutique heritage hotel. The property features 17 rooms and suites that weave together history, contemporary design, and luxury, attracting a discerning mix of domestic and international travellers.

Purity and Discovery - Luxury Backwater Experience

Complementing The Malabar House is Purity, a luxury lakefront retreat set along the backwaters of Alappuzha. The property is celebrated for its minimalist luxury, sustainability-led operations, and curated wellness and culinary experiences. Purity's offering is further elevated by the inclusion of the premium houseboat Discovery, providing slower and more immersive stay experiences for guests seeking unique backwater encounters.

Management Commentary and Strategic Vision

Vijay Dewan, Managing Director of Apeejay Surrendra Park Hotels Limited, commented on the development: "These additions represent a significant milestone in our strategy to deepen our presence in the luxury and heritage hospitality segment through highly differentiated, globally admired assets. We view these as high-yielding properties within the Kerala leisure market, supported by strong year-round demand and robust domestic and international footfalls."

THE Park Collection offers a curation of design-led properties with heritage value and experience-rich destinations. The three Kerala properties join the company's award-winning hotels at Ran Baas, The Palace in Patiala, and THE Lotus Palace Chettinad, following the acquisition of Zillion hotels in Mumbai. The company remains disciplined in capital deployment, focusing on value-accretive opportunities that meet strict investment criteria on returns, scalability, and strategic fit.