NewsStocksAmul Calls Viral Masti Dahi Quality Test Video 'Misinformation', Reaffirms Product StandardsAmul Calls Viral Masti Dahi Quality Test Video 'Misinformation', Reaffirms Product Standards
Gujarat Cooperative Milk Marketing Federation (GCMMF/Amul) has dismissed a viral YouTube video by Trustified questioning Masti Dahi quality as misinformation. The video claimed protein and fat content discrepancies and alleged hygiene differences between packaging variants. Amul reaffirmed that the product meets all FSSAI standards, undergoes 50+ quality tests in ISO-certified facilities, and that both pouch and cup variants follow identical processing procedures.
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Gujarat Cooperative Milk Marketing Federation (GCMMF/Amul) has strongly refuted claims made in a viral YouTube video questioning the quality of its Masti Dahi product. The company issued a detailed statement on January 5, 2026, dismissing the content as misinformation and reaffirming its commitment to quality standards.
YouTube Video Sparks Controversy
The controversy began when YouTube creator Trustified posted a video claiming that Amul Masti Dahi failed several quality tests. The video presented specific testing results and raised concerns about product quality standards.
| Test Parameter: | Claimed Value | Tested Value |
|---|---|---|
| Protein Content: | 4.00g per 100g | 4.95g per 100g |
| Fat Content: | 3.10g per 100g | 3.51g per 100g |
The YouTuber also alleged that the pouch variant had potentially poorer hygiene or handling compared to the cup version, suggesting differences in quality between the two packaging formats.
Amul's Comprehensive Response
Amul addressed each concern raised in the video through an official social media statement. The company questioned the testing methodology and sample handling procedures used by the content creator. "Dahi is a live product with healthy bacteria and should be handled carefully as per the instructions on the pack. We are not sure how the sample was drawn and handled before testing," Amul stated.
The dairy cooperative emphasized that Masti Dahi meets all regulatory requirements and internal quality benchmarks:
| Quality Assurance Aspect: | Details |
|---|---|
| FSSAI Compliance: | Meets all quality requirements |
| Internal Standards: | Passes Amul quality standards |
| Manufacturing Facilities: | ISO certified dairies |
| Quality Tests: | Over 50 stringent tests before dispatch |
| Processing Standards: | Identical for both variants |
Packaging Variants Clarification
Addressing concerns about differences between pouch and cup variants, Amul clarified that both formats undergo identical processing and hygiene procedures. The company explained that the different packaging options are designed to cater to varying customer needs rather than representing different quality levels.
Company's Final Position
Amul concluded its statement by categorically labeling the video as misinformation designed to create unnecessary public concern. "Such videos has been used to create misinformation and spread unnecessary fear and concern among consumers," the company stated, emphasizing its commitment to maintaining product quality and consumer trust through established testing protocols and regulatory compliance.
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