Aditya Infotech Limited has announced a strategic partnership with acclaimed actor Vijay Sethupathi as its Brand Ambassador, marking a significant step in the company's expansion strategy for the Tamil Nadu market. The collaboration was disclosed to stock exchanges on January 15, 2026, in compliance with SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Strategic Partnership Details

The partnership aims to strengthen Aditya Infotech Limited's consumer presence in Tamil Nadu by making advanced security solutions more approachable, relevant, and culturally resonant for both households and businesses in the region. The company has positioned this collaboration as a key initiative to enhance its market penetration in one of India's significant consumer markets.

Marketing Campaign Strategy

The collaboration will anchor on integrated brand campaigns designed specifically for the Tamil Nadu market. The company has outlined a comprehensive multi-channel approach to maximize reach and engagement with local consumers.

The marketing strategy encompasses several key channels:

• Television advertising campaigns
• Digital platform promotions
• Outdoor media placements
• Retail touchpoint activations

All campaign elements will be tailored specifically to the preferences and needs of the Tamil Nadu consumer landscape, ensuring cultural relevance and market appropriateness.

Regulatory Compliance and Disclosure

Aditya Infotech Limited filed the disclosure with both the National Stock Exchange of India Limited and BSE Limited, maintaining transparency with stakeholders. The company trades under the symbol CPPLUS with ISIN code INE819V01029 and BSE scrip code 544466.

The disclosure was signed by Roshni Tandon, Company Secretary & Compliance Officer, and has been made available on the company's official website at www.adityagroup.com as part of its commitment to regulatory compliance and stakeholder communication.

Aditya Infotech Limited has announced a strategic partnership with Qualcomm Technologies to introduce AI-enabled video intelligence solutions in India. The collaboration represents a significant advancement in the company's technology initiatives, combining CP Plus' market presence with Qualcomm's edge AI capabilities.

Partnership Overview

The alliance brings together CP Plus' robust product ecosystem and nationwide distribution network with Qualcomm's advanced on-device AI and edge-processing capabilities. The collaboration focuses on delivering scalable, efficient video management and real-time actionable insights through the Qualcomm Insight Platform.

Technology Integration

The partnership integrates Qualcomm's Insight Platform with CP Plus' extensive camera ecosystem to deliver cloud and air-gapped on-site video intelligence. The solution features an LLM-based GenAI Assistant built natively into the platform, providing intuitive natural language-based approaches for users to query and interact with complex events.

Key technological capabilities include:

Market Impact and Applications

The collaboration addresses safety-focused use cases across enterprises, industry, home, institutional and public infrastructure. According to Aditya Khemka, Managing Director of CP Plus, the partnership moves video security from passive recording to intelligent, real-time decision support.

Abhishek Singh, DG NIC Additional Secretary-MeitY CEO-India AI Mission, highlighted that the collaboration represents an important development in integrating advanced AI and edge-processing capabilities within India's security sector.

Industry Applications

The technology enables meaningful real-world impact across various sectors:

Nakul Duggal, EVP Group General Manager at Qualcomm Technologies, emphasized that the collaboration enables cutting-edge AI video intelligence solutions that unlock new possibilities for operational and industrial sectors. The partnership aims to strengthen real-time visibility, improve consistency across critical operations, and enable faster, data-driven decision-making.