Consensus announced the acquisition of Saleo and the closing of its previously announced acquisition of Peel, creating the industry's first agentic Product Experience Platform. The combined platform unites interactive tours, video demos, AI demo agents, conversational AI, and live demos to eliminate friction across the buying journey. This integration aims to deliver continuous buyer intelligence to revenue teams and provide a comprehensive view of B2B buying behavior.

The new platform covers every moment of the modern buying journey, from self-guided product exploration to agent-led conversations and live product experiences. Saleo brings flawless, data-rich live product demos to the Consensus platform through proprietary technology that injects tailored demo data directly into the native product. This enables revenue teams to run live demos that reflect the buyer's actual reality without generic walkthroughs or extensive setup.

Strategic Capabilities

The acquisition addresses the shift in B2B buying behavior, where buyers are 83% through their decision process before engaging sales. The combined capabilities of the three companies aim to provide visibility into buyer actions and precision in product experiences.

Executive Commentary

"Revenue teams don't lose because they lack activity. They lose because buyers experience friction and don't tell us," said Doug Johnson, CEO of Consensus. He stated that the platform was built to remove friction and surface signals indicating buyer intent. Johnson emphasized that the combined platform turns every buyer interaction into intelligence and insights.

"Live demos have always been where deals are decided, but they've also been where deals fall apart," said Justin McDonald, CEO and Co-Founder of Saleo. He noted that the combination with Consensus turns the most unpredictable moment in the sales cycle into the most controlled, ensuring every demo is real and personal.