Wipro Limited , a leading AI-powered technology services and consulting company, has announced a significant multi-year strategic agreement with HanesBrands Inc., a global leader in iconic apparel brands. This partnership, which leverages Wipro's Intelligence™ WINGS platform, aims to transform HanesBrands' IT infrastructure and cybersecurity operations through an AI-first approach.

Key Highlights of the Partnership

• AI-Driven Transformation: Wipro will utilize its WINGS Operations AI platform to streamline operations, enhance regulatory compliance, and improve overall IT experience for HanesBrands' stakeholders.
• Cybersecurity Enhancement: The partnership includes strengthening HanesBrands' security posture through AI-powered predictive and preventive operations.
• Cost Reduction: The implementation is expected to lead to cost reductions in IT operations for HanesBrands.
• Innovation Access: HanesBrands will have access to the Wipro Innovation Network, enabling long-term co-creation of solutions for specific challenges.

Strategic Implications

This engagement is part of HanesBrands' strategic IT 2.0 transformation initiative, moving the company towards a unified, AI-led managed services model. Scott Pleiman, HanesBrands' Chief Strategy, Transformation, Analytics and Technology Officer, emphasized the importance of this partnership in delivering better experiences for customers and partners.

Wipro's Perspective

Shiva Jayaraman, SVP and Sector Head – Consumer Business, Americas 1 at Wipro Limited, stated, "Continuing our ongoing relationship, this new engagement will allow us to bring the Wipro Intelligence™ suite to HanesBrands, increasing their operational agility and resilience through AI-powered platforms, solutions and transformative offerings."

Financial Disclosure

It's worth noting that this deal was previously mentioned in Wipro Limited's financial results announcement press release dated July 17, 2025, for the quarter ended June 30, 2025, without naming HanesBrands specifically.

Recent Corporate Actions

In related news, Wipro has also recently:

These corporate actions reflect Wipro's ongoing commitment to employee incentivization and retention strategies.

The partnership between Wipro and HanesBrands represents a significant step in the application of AI technologies in IT infrastructure and operations, potentially setting a precedent for similar transformations across the industry.

Wipro Limited (NSE: WIPRO), a leading global information technology services company, saw its shares decline by 4.48% to ₹242.44 despite reporting better-than-expected quarterly results for Q2. The company's performance highlights a mix of strong deal momentum and revenue growth, coupled with market concerns about future guidance.

Key Financial Highlights

• Revenue: Wipro reported revenue of $2,604.3 million, representing a 0.7% quarter-on-quarter increase.
• Large Deal Bookings: The company secured $2.9 billion in large deal bookings, marking a significant 90.5% year-on-year growth.
• Total Bookings: Overall deal bookings reached $4.7 billion for the quarter.
• Operating Margin: IT services operating margin stood at 16.7%, impacted by a ₹1,165 million provision related to a customer bankruptcy.
• Adjusted Operating Margin: Excluding the provision, the adjusted IT services margin was 17.2%, showing a 0.4% year-on-year expansion.

Segment Performance

Future Outlook

Wipro provided revenue guidance for Q3, projecting IT Services business segment revenue to be in the range of $2,591 million to $2,644 million. This translates to a sequential guidance of -0.5% to +1.5% in constant currency terms.

Management Commentary

Srini Pallia, CEO and Managing Director, stated, "Our revenue momentum is strengthening, with Europe and APMEA returning to growth, and our operating margins holding steady within the narrow band. Bookings surpassed $9.5 billion for H1."

Aparna Iyer, Chief Financial Officer, added, "We are gradually returning to growth trajectory with three of our four SMUs growing sequentially in Q2. All key financial parameters continue to remain strong."

Market Response

Despite the strong performance, Wipro's shares experienced a decline, possibly due to mixed analyst opinions and concerns about future growth. Brokerage firms have expressed divergent views:

• Nomura maintains a Buy rating with a ₹280 target, citing strong deal wins.
• Motilal Oswal retained its Sell rating at ₹200, expressing growth concerns.
• Jefferies kept its Underperform stance at ₹220, noting potential margin pressure from deal ramps and acquisitions.

The market's reaction suggests that investors may be focusing on the company's future guidance and potential challenges in maintaining growth momentum amidst global economic uncertainties.

Conclusion

Wipro's Q2 results demonstrate the company's ability to secure large deals and maintain steady margins. However, the stock price decline indicates that market participants may be looking for more robust growth signals and clearer visibility on future performance. As the IT services landscape continues to evolve, Wipro's strategy to lead with AI and adapt to global shifts will be crucial in shaping its future trajectory.