Tata Elxsi , a global leader in design and technology services, has announced a significant partnership with Bayer, a prominent player in key areas of Radiology. The collaboration involves the establishment of a global technology center specializing in medical devices for radiology applications, marking a major step forward in medical technology innovation.

Global Technology Centre Launch

Tata Elxsi inaugurated the 'Bayer Development Centre in Radiology' at its Pune, India facility. This state-of-the-art center is designed to co-develop advanced radiology devices and technology with Bayer, focusing on enabling early and accurate diagnosis and treatment of critical illnesses.

Focus and Capabilities

The newly launched center will provide a wide range of engineering services for complex radiology devices, with an initial focus on Molecular Imaging. By combining design, development, and validation processes, the facility aims to:

• Accelerate time-to-market for new technologies
• Enhance cost efficiency in product development
• Deliver innovative solutions that meet the highest regulatory compliance standards

Leveraging Expertise and Ecosystems

This collaboration taps into Tata Elxsi's healthcare engineering expertise and the strengths of the Tata and India ecosystems. It provides access to:

• Advanced laboratories
• Regulatory partnerships
• Specialized technology talent

This strategic approach creates a scalable foundation for innovation and strengthens Bayer's ability to deliver radiology solutions across multiple geographies, including the US and EU.

Leadership Perspectives

Dr. Konstanze Diefenbach, Head of Research & Development, Radiology at Bayer, emphasized the company's commitment to innovation in diagnostic imaging, stating, "This new centre gives us direct access to specialised engineering capabilities through Tata Elxsi, enabling us to accelerate our pipeline of advanced radiology devices while maintaining the quality and reliability that healthcare providers expect from Bayer."

Sreevatsa Sahasranaman, Sr. Vice President & Head of Healthcare & Life Sciences at Tata Elxsi, highlighted the synergy between the two companies: "This centre is more than an engineering hub—it is where Bayer's radiology vision meets Tata Elxsi's design, AI/ML, and regulatory expertise. Our teams will work together to translate ideas into devices that address real-world diagnostic challenges, with the assurance of safety, compliance, and global scalability."

Impact on Healthcare Innovation

This partnership between Tata Elxsi and Bayer represents a significant step forward in the development of medical devices for radiology. By combining Bayer's expertise in radiology with Tata Elxsi's prowess in design and technology services, the collaboration aims to bring innovative, safe, and compliant solutions to patients and clinical staff worldwide.

The establishment of this global technology center is expected to play a crucial role in advancing the field of radiology, potentially leading to improved patient outcomes through more accurate and efficient diagnostic tools.

Tata Elxsi , a global leader in design and technology services, has announced the launch of its new Subscription Hub platform in collaboration with Evergent, a customer management and monetization specialist. This innovative platform is set to revolutionize how media and telecom operators manage and monetize their subscription offerings.

Key Features of the Subscription Hub

The Subscription Hub is designed as a unified digital storefront and marketplace that offers:

• Intelligent bundling capabilities
• Seamless multi-service monetization
• Ready-to-deploy, pre-integrated solutions
• Potential to deliver a 20-30% increase in Average Revenue Per User (ARPU)

Strategic Partnership

Tata Elxsi has partnered with Evergent to create this comprehensive solution. The collaboration leverages Tata Elxsi's three decades of expertise in the telecom and media industry, combined with Evergent's strengths in end-to-end subscription lifecycle management.

Platform Capabilities

The Subscription Hub offers several advanced features:

• Cloud-native, API-first architecture
• Flexible deployment options (SaaS, hybrid cloud, on-premises)
• Advanced analytics and business intelligence capabilities
• Real-time insights into subscription metrics
• Customer lifetime value analysis
• Churn prediction modeling
• Revenue optimization recommendations

Target Market and Benefits

The platform is aimed at:

• Telecom and media operators
• Service aggregators

Benefits for operators include:

• Evolution into holistic digital lifestyle providers
• Unlocking new revenue streams
• Enhanced customer loyalty
• Brand differentiation in a competitive market

Executive Insights

Vijay Sajja, Founder and CEO of Evergent, emphasized the platform's potential: "The Subscription Hub empowers operators to become digital lifestyle leaders, driving immediate growth and long-term value."

Ajay Kumar Meher, Global Practice Head - Media and New Media at Tata Elxsi, highlighted the platform's transformative nature: "Subscription Hub's storefront capability transforms how customers discover, purchase, and manage services, creating deeper engagement and significantly higher lifetime value."

Upcoming Showcase

The Subscription Hub will be showcased at the IBC Show in Amsterdam. Interested parties can attend demonstrations at the Evergent booth #5.A86.

This launch represents a significant step forward in the digital entertainment landscape, offering operators the tools to not only adapt to the ongoing digital transformation but to lead it. As the industry continues to evolve, solutions like the Subscription Hub may play a crucial role in shaping the future of media and telecom services.