OnMobile Global Limited , a leader in mobile gaming and entertainment, has announced a strategic partnership with Dialog Axiata PLC, Sri Lanka's leading connectivity provider. The collaboration positions OnMobile as the Master Aggregator for Dialog's Value-Added Services (VAS) portfolio, marking a significant expansion of their existing relationship.

Key Highlights of the Partnership

• Master Aggregator Role: OnMobile will bridge Dialog with third-party content providers, consolidating services across entertainment, mobile gaming, infotainment, and education into a unified ecosystem.

• Comprehensive Service Management: The partnership covers the full spectrum of the VAS ecosystem, including customer lifecycle management, technical integration, billing, support, and analytics.

• Operational Efficiency: The Master Aggregator platform aims to streamline processes, ensure regulatory compliance, and simplify payouts to content providers.

• Enhanced Customer Experience: Dialog will be able to deliver more personalized content to both prepaid and postpaid customers, potentially improving customer engagement.

Strategic Implications

The shift to a Master Aggregator model represents a strategic move for both companies:

• For Dialog Axiata: This partnership allows Dialog to focus on expanding its VAS offerings and business growth in Sri Lanka. It gains better control over execution, visibility into performance, and increased agility in responding to customer needs.

• For OnMobile Global: The agreement strengthens OnMobile's position in the VAS market and demonstrates its capability to provide end-to-end solutions for telecom operators.

Executive Insights

Mr. Bikram Sherawat, President & COO of OnMobile Global Ltd., commented on the partnership: "Our partnership with Dialog reflects a broader industry shift toward platforms that reduce friction and deliver measurable business impact. With our Master Aggregator model, we're providing a one-stop solution for managing value-added services, so Dialog can enhance its VAS portfolio, act on real-time insights and build sustainable digital growth."

Mr. Viranga Seneviratne, Head of ICT and Platforms Business at Dialog Axiata PLC, added: "The shift to a Master Aggregator model is not just an operational decision; it's a strategic one. With a unified approach to managing our content partnerships and services, we gain sharper control over execution, visibility into performance and the agility to respond faster to evolving customer needs."

Conclusion

This strategic partnership between OnMobile Global and Dialog Axiata represents a significant development in the Value-Added Services landscape in Sri Lanka. By leveraging OnMobile's expertise and platform, Dialog aims to enhance its service offerings, improve operational efficiency, and ultimately deliver better value to its customers. The collaboration also underscores the growing trend towards integrated, platform-based solutions in the telecommunications industry.

OnMobile Global Limited (NSE: ONMOBILE, BSE: 532944), a leader in mobile gaming and entertainment, has made a significant move in the Middle East telecommunications market by launching an advanced enterprise engagement solution for Vodafone Qatar. The solution, powered by OnMobile's Buzzmo platform, represents a strategic expansion of the company's enterprise services in the region.

Buzzmo: A Next-Gen Enterprise Engagement Platform

Buzzmo, designed and developed by OnMobile in India, is an intelligent communication platform specifically built for telecom operators. The platform combines customer data, intelligence, and orchestration capabilities to deliver personalized, multi-modal communication across various channels at scale.

Key Features of Buzzmo

• AI-driven customer engagement campaigns
• Real-time personalization
• Omnichannel capabilities across WhatsApp, RCS, Voice, SMS, Telegram, and Line
• Plug-and-play design that augments existing enterprise stacks

Strategic Partnership with Vodafone Qatar

This launch marks a new chapter in OnMobile's decade-long partnership with Vodafone Qatar. As the core technology enabler, OnMobile is playing a crucial role in strengthening Vodafone Qatar's position in enterprise innovation across the region's digital economy.

Bikram Singh Sherawat, President and COO at OnMobile, commented on the partnership: "Buzzmo represents the next step in our long-standing partnership with Vodafone Qatar. The communication platform is a growth enabler, purpose-built for telcos, delivering impactful enterprise experiences that are agile, intelligent, and built for scale."

Mohamed Alyafei, EBU Director at Vodafone Qatar, added: "At Vodafone Qatar, we are committed to enabling our enterprise customers to thrive in an increasingly digital world. Buzzmo is a strategic step forward in this journey, reinforcing our position as a trusted partner in intelligent communication and customer engagement."

Impact on Vodafone Qatar's Enterprise Offerings

The deployment of Buzzmo is set to transform how Vodafone Qatar delivers value to over 800 of its enterprise clients. By leveraging this platform, Vodafone Qatar aims to:

1. Accelerate time-to-market for customer engagement campaigns
2. Drive measurable revenue growth for its enterprise clients
3. Offer intelligent, scalable business engagement solutions beyond traditional connectivity

OnMobile's Global Presence

OnMobile Global, headquartered in Bangalore, India, has a presence in 69 countries worldwide. The company focuses on building customer-first mobile gaming products while offering a wide array of digital products. Based on current deployments, OnMobile serves 125 customers and has more than 70 million monthly users globally.

This strategic launch of Buzzmo for Vodafone Qatar aligns with OnMobile's continued focus on developing future-ready, telco-centric solutions that go beyond traditional communication. By positioning customer engagement as a core engine for growth, OnMobile and Vodafone Qatar are setting a new benchmark for telecom operators in creating differentiated enterprise offerings.

As the digital landscape continues to evolve, this partnership between OnMobile and Vodafone Qatar demonstrates the potential for innovative technologies to reshape the telecommunications industry and drive value for enterprise clients in the Middle East and beyond.