Emcure Pharmaceuticals Partners with Novo Nordisk India for Weight Loss Drug Distribution
Emcure Pharmaceuticals has secured exclusive distribution rights for Povitra® (semaglutide injection 2.4 mg), a second brand of the weight loss drug Wegovy®, in India through a strategic partnership with Novo Nordisk India. This collaboration aims to expand access to innovative weight management solutions across the country. Emcure will leverage its marketing and distribution capabilities to improve accessibility, particularly in regions beyond Novo Nordisk's current reach. The partnership addresses India's significant obesity challenge, with 254 million people affected by generalized obesity and 351 million by abdominal obesity.

*this image is generated using AI for illustrative purposes only.
Emcure Pharmaceuticals has entered into a strategic partnership with Novo Nordisk India to distribute Povitra®, a second brand of the weight loss drug Wegovy®, in India. This collaboration marks a significant step in expanding access to innovative weight management solutions in the country.
Partnership Details
- Exclusive Distribution Rights: Emcure Pharmaceuticals becomes the sole distributor for Semaglutide Injection 2.4 mg in India.
- Product Name: Povitra® (semaglutide injection 2.4 mg)
- Indication: Chronic weight management and reduction in the risk of major adverse cardiovascular events in individuals with overweight or obesity.
Significance of the Partnership
This collaboration is part of Novo Nordisk's efforts to broaden access to its innovative semaglutide molecule, making it available to a greater number of people living with overweight and obesity in India. The partnership leverages Emcure's robust marketing and distribution capabilities to improve access to obesity treatment across the country.
Key Points
- Emcure Pharmaceuticals becomes the first Indian company with exclusive rights to distribute and commercialize Povitra®.
- The partnership aims to strengthen distribution and marketing, particularly through pharmacies and in regions beyond those currently served by Novo Nordisk India.
- Wegovy® (semaglutide injection 2.4 mg) was initially launched in India in June 2025.
Clinical Efficacy
According to clinical trials:
- 1 in 3 participants on Wegovy® experienced weight loss of over 20%.
- Semaglutide has been on the market for nearly a decade with 38 million patient years of exposure.
Market Context
India faces a significant obesity challenge:
| Category | Number of People (in millions) |
|---|---|
| Generalized Obesity | 254 |
| Abdominal Obesity | 351 |
This partnership between Emcure Pharmaceuticals and Novo Nordisk India represents a strategic move to address the growing need for effective weight management solutions in the Indian market. By combining Novo Nordisk's innovation in GLP-1 therapies with Emcure's established presence in the Indian pharmaceutical landscape, the collaboration aims to make a significant impact on obesity treatment accessibility in India.
As the obesity epidemic continues to grow, partnerships like this play a crucial role in bringing advanced therapeutic options to patients who need them most, potentially improving health outcomes for millions of individuals across the country.















































