WhiteOak Capital Mutual Fund Launches Consumption-Themed Equity Fund with February 3 NFO Closure
WhiteOak Capital Mutual Fund has launched the WhiteOak Capital Consumption Opportunities Fund, targeting long-term capital appreciation through consumption-themed equity investments. The NFO closes February 3, 2025, with the scheme benchmarked against the Nifty India Consumption Total Return Index. The fund will invest 80-100% in consumption-related equities, managed by a four-member team using a bottom-up stock selection approach across market capitalizations.

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WhiteOak Capital Mutual Fund has announced the launch of the WhiteOak Capital Consumption Opportunities Fund, an open-ended equity scheme designed to capitalize on India's consumption-driven growth story. The new fund offer (NFO) will close on February 3, 2025, providing investors with an opportunity to participate in consumption-themed investments.
Investment Strategy and Objectives
The scheme aims to provide long-term capital appreciation by investing primarily in equity and equity-related instruments of companies engaged in consumption and consumption-linked activities. The fund will also target allied sectors expected to benefit from domestic consumption-led demand. The scheme is benchmarked against the Nifty India Consumption Total Return Index (TRI), though the fund house emphasizes that there is no assurance the investment objective will be achieved.
| Investment Parameter: | Details |
|---|---|
| Fund Type: | Open-ended equity scheme |
| Investment Theme: | Consumption opportunities |
| Benchmark: | Nifty India Consumption Total Return Index (TRI) |
| NFO Closure: | February 3, 2025 |
| Management Team: | Ramesh Mantri, Trupti Agarwal, Dheeresh Pathak, Piyush Baranwal |
Market Opportunity and Structural Drivers
According to WhiteOak Capital Asset Management, India's domestic consumption continues to be supported by several structural factors. These include population growth, rising disposable incomes, urbanization, increased digital penetration, and wider access to credit. Government initiatives in manufacturing and infrastructure, combined with rising foreign direct investment, also support consumption-driven growth over the long term.
Aashish Somaiyaa, Chief Executive Officer of WhiteOak Capital Asset Management, noted that the domestic consumption story is shaped by structural trends rather than short-term cycles. This perspective underlines the fund's long-term investment approach.
Portfolio Construction and Asset Allocation
Ramesh Mantri, Chief Investment Officer, explained that the scheme will follow a bottom-up approach to stock selection without restricting itself to any specific market capitalization. The strategy seeks opportunities across the consumption value chain, providing flexibility in investment decisions.
Under normal market conditions, the fund's asset allocation will be structured as follows:
| Asset Category: | Allocation Range |
|---|---|
| Equity and equity-related instruments (consumption theme): | 80% to 100% |
| Equities outside the theme: | Up to 20% |
| Debt and money market instruments: | Up to 20% |
| REITs and InvITs: | As per regulatory limits |
Industry Context and Market Size
Industry data reveals significant investor interest in consumption-themed mutual fund schemes. Several open-ended mutual fund schemes currently track the consumption theme, with combined assets under management of approximately ₹38,390.00 crore as of December 31, 2025. Assets in consumption-themed funds have increased over time, reflecting continued investor interest, although past performance does not indicate future returns.
Fund Structure and Availability
The WhiteOak Capital Consumption Opportunities Fund will be offered under both Direct and Regular Plans with a Growth option. The fund will be managed by a team of four experienced professionals: Ramesh Mantri, Trupti Agarwal, Dheeresh Pathak, and Piyush Baranwal, bringing diverse expertise to the investment management process.


























