In a recent development, SBI Mutual Fund has seen a significant reduction in its shareholding in Paradeep Phosphates Limited (PPL), one of India's largest private sector fertilizer producers. This change comes as a result of a composite scheme of arrangement between Mangalore Chemicals & Fertilizers Limited and Paradeep Phosphates Limited.

Key Details of the Shareholding Change

The mutual fund was allotted 3,130,443 additional shares of Paradeep Phosphates, bringing its total holding to 41,130,443 shares. Despite this increase in the number of shares, SBI Mutual Fund's overall stake in the company decreased due to the expansion of PPL's equity share capital.

Impact on Paradeep Phosphates

The composite scheme of arrangement has led to a significant increase in Paradeep Phosphates' equity share capital, growing from Rs 816.35 crore to Rs 1,037.97 crore. This expansion reflects the company's evolving corporate structure and could potentially impact its financial dynamics moving forward.

Recent Corporate Developments

While not directly related to the shareholding change, it's worth noting that Paradeep Phosphates has recently made a significant move in its marketing strategy. According to the latest corporate announcement, PPL has onboarded cricketing legend Rahul Dravid as its brand ambassador across its product portfolio.

This partnership aims to leverage Dravid's reputation for trust, discipline, and reliability to reinforce PPL's commitment to the farmer community. The company has launched two nationwide campaigns:

1. "Kheti ka Game Changer" for Jai Kisaan Navratna Nano Shakti Nano DAP
2. "NPK and Organic Fertilizers ki Winning Team" for Paradeep's NPK and organic fertilizer range

These campaigns are designed to educate farmers on innovative and sustainable farming practices, using cricketing analogies to explain complex agronomic concepts.

As Paradeep Phosphates continues to evolve its business strategy and corporate structure, investors and market watchers will be keen to observe how these changes impact the company's performance in the competitive fertilizer industry.

Paradeep Phosphates Limited (PPL), a leading player in India's fertilizer industry, has made a strategic move by appointing cricket legend Rahul Dravid as its brand ambassador. This partnership aims to promote innovative and sustainable farming solutions, leveraging Dravid's reputation for trust, discipline, and reliability.

A Winning Partnership

The collaboration between PPL and Rahul Dravid brings together two names synonymous with trust and performance. This alliance is designed to reinforce PPL's commitment to empowering India's farmers with cutting-edge agricultural solutions.

Campaign Highlights

PPL has launched two integrated campaigns featuring Rahul Dravid:

1. "Kheti Ka Game Changer": Promoting Nano Fertilizers
2. "NPK & Organic Fertilizers Ki Winning Team": Encouraging Balanced Fertilization for Quality Yield

These campaigns use simple cricketing analogies to explain complex agronomic concepts, making them more accessible to farmers across the country.

Product Innovation

PPL is introducing innovative products to revolutionize farming practices:

• Higher yields
• Faster nutrient uptake
• Reduced wastage | | Balanced Fertilization Range | Includes various NPK formulations | - Ensures soil health
• Improves root strength
• Enhances crop resilience |

Leadership Perspective

Mr. Suresh Krishnan, Managing Director & CEO of Paradeep Phosphates Limited, stated, "Rahul embodies the principles we bring to farming — trust, consistency, and an evidence-led approach. Together, we aim to empower every farmer to become a 'game changer' in their own field."

Rahul Dravid's Commitment

Commenting on the partnership, Rahul Dravid said, "I'm proud to work with PPL to help farmers make practical choices and to be part of an initiative that empowers our farming community."

Company Overview

Paradeep Phosphates Limited is a major player in India's phosphatic fertilizer industry:

• Production Capacity: 3.70 million metric tonnes
• Manufacturing Units: Paradeep (Odisha), Zuarinagar (Goa), Mangalore (Karnataka)
• Product Range: DAP, various NPK grades, urea, and industrial products
• Market Reach: Over 9.50 million farmers through 95,000 retail points across 16 Indian states

PPL's commitment to sustainability is evident in its adherence to global ESG standards and its impressive ESG score of 75.00 in S&P's Corporate Sustainability Assessment 2024, placing it in the top 98th percentile globally in the chemicals sector.

This strategic partnership with Rahul Dravid is expected to significantly boost PPL's brand visibility and reinforce its position as a trusted name in the agricultural sector, potentially impacting its market performance positively.