HSS Holdings Berhad marked its trading debut on the ACE Market of Bursa Malaysia Securities Berhad, with shares opening at RM0.18 per share. This price was in line with the initial public offering (IPO) price of RM0.18 per share. The company, principally involved in the sourcing, trading, and manufacturing of bakery products, is listed under the stock name "HSSBAKERY" and stock code "0460".

Through the IPO, HSS Holdings raised RM13.5 million in gross proceeds from the issuance of 75.0 million new shares. The company intends to use these funds to strengthen production capabilities and operational efficiency. Planned capital expenditure includes the installation of a new biscuit production line, enhancements to the existing cookies production line, backend automation, and a new automated cake production line.

Utilisation of IPO Proceeds

The gross proceeds of RM13.5 million will be allocated across four primary areas:

Business Overview

With business roots dating back to 2004, HSS Holdings has built over 20 years of operating experience in the bakery products market. The Group has established a broad market presence through an extensive network of wholesalers, distributors, and retailers. Its portfolio comprises more than 6,000 SKUs across bakery and other products, marketed under its own brands such as SINAR®, 合顺成饼家® and Sa1ko®. The company also supplies customer-branded and unbranded products.

Mr. Goh Chen Chang, Managing Director of HSS Holdings Berhad, stated that the listing marks an important milestone in the company's corporate journey. He noted that the funds raised will allow the Group to strengthen production capabilities, improve operational efficiency, and support continued growth. Datuk Bill Tan, Managing Director of M & A Securities Sdn. Bhd., added that the successful listing reflects the Group's established track record and growth potential. M & A Securities Sdn. Bhd. acted as the Principal Adviser, Sponsor, Underwriter, and Placement Agent for the IPO.

HSS Holdings Berhad announced that the public portion of its Initial Public Offering (IPO) was oversubscribed 10.56 times, signaling strong investor appetite ahead of its market debut. The Group received 5,097 applications for 289,102,700 Issue Shares from the Malaysian public, reflecting confidence in its bakery products business and growth prospects.

The IPO comprises a public issue of 75.0 million new ordinary shares and an offer for sale of 52.5 million existing shares. The allocation structure includes 25.0 million new shares for the Malaysian Public, 10.0 million new shares for Eligible Persons, 30.0 million new shares for Private Placement to Selected Investors, and 10.0 million new shares alongside 52.5 million existing shares for Private Placement to Bumiputera Investors.

Subscription details highlight varied demand across categories. The Bumiputera public portion recorded 2,523 applications for 103,641,300 shares, an oversubscription rate of 7.29 times. The other Malaysian public portion attracted 2,574 applications for 185,461,400 shares, resulting in a higher oversubscription rate of 13.84 times.

Mr. Goh Chen Chang, Managing Director of HSS Holdings Berhad, attributed the response to confidence in the Group's established market presence and diversified portfolio. He stated that proceeds will strengthen production capabilities and operational efficiency. Datuk Bill Tan, Executive Director of M & A Securities Sdn. Bhd., echoed this sentiment, noting the strong subscription reflects investor confidence in the business model and future growth.

HSS Holdings Berhad is scheduled to be listed on the ACE Market of Bursa Malaysia Securities Berhad on June 23, 2026. The Group, with roots dating back to 2004, offers over 6,000 SKUs across bakery and other products under brands such as SINAR®, 合顺成饼家® and Sa1ko®.