Starbucks stock slips below 50-day average as technical pressure mounts
Starbucks shares fell over 3% on Monday, dropping below the 50-day SMA as technical indicators suggest a bearish crossover. The stock holds above the 200-day SMA but faces resistance at $103.50. Earnings are expected on July 28, 2026, with an EPS estimate of 65 cents.

*this image is generated using AI for illustrative purposes only.
Starbucks Corp shares declined by more than 3% on Monday, retreating below the 50-day simple moving average (SMA) as technical signals suggest increasing selling pressure. The stock is testing near-term ranges despite a lack of company-specific news during the session. Investors are monitoring key support and resistance levels as the price action indicates a shift toward a choppier, range-bound phase.
Technical Levels and Momentum
From a longer-term perspective, the stock remains above its 200-day SMA ($92.83) and 100-day SMA ($99.09). However, it has slipped back under the 50-day SMA ($102.05) and is hovering near the 20-day SMA ($101.15). The position of the 20-day SMA below the 50-day SMA constitutes a bearish crossover, which may limit rallies until the price reclaims these shorter-term averages.
The Relative Strength Index (RSI) stands at 49.04, a neutral reading that suggests the market is not overextended in either direction. This level points to consolidation risk rather than an immediate reversal.
| Technical Indicator | Value |
|---|---|
| 200-day SMA | $92.83 |
| 100-day SMA | $99.09 |
| 50-day SMA | $102.05 |
| 20-day SMA | $101.15 |
| RSI | 49.04 |
| Key Resistance | $103.50 |
| Key Support | $93.50 |
Business Overview and Segments
Starbucks operates as the world's largest coffee chain with nearly 41,000 cafes across over 80 countries. Approximately 52% of these locations are company-operated, while the remainder are managed by licensees. The company generates revenue through three primary segments: North America (74% of revenue as of the end of fiscal 2025), international (21%), and channel development (5%). Revenue streams include royalties, product and equipment sales, ready-to-drink beverages, and packaged coffee.
Upcoming Earnings and Analyst Expectations
The next significant catalyst for the stock is the earnings report estimated for July 28, 2026. Analysts anticipate earnings per share (EPS) of 65 cents, up from 50 cents year-over-year. Revenue is projected to reach $9.16 billion, a decrease from $9.46 billion in the prior year. The stock currently trades at a price-to-earnings (P/E) ratio of 79.6x, reflecting a premium valuation compared to peers.
The consensus analyst rating is Buy, with an average price target of $106.62. Recent analyst actions include TD Cowen upgrading the stock to Buy with a target of $120.00 on May 14, and Stifel maintaining a Buy rating with a raised target of $117.00 on May 6. UBS maintains a Neutral rating with a target of $105.00 as of April 29.
Market Performance and Rankings
At the time of publication on Monday, Starbucks shares were down 2.94% at $101.20. According to Benzinga Edge rankings, the stock scores Moderate on Momentum (69.05) but Weak on Value (16.59) and Growth (17.51). This profile suggests the stock may be sensitive to negative headlines, with traders likely focusing on whether the price can reclaim the $103.50 resistance level or retreat toward the $93.50 support zone.
Can Starbucks maintain its premium P/E ratio of 79.6x if the upcoming earnings report shows a year-over-year revenue decline?
What specific operational strategies are needed to improve the company's weak Growth and Value scores in the Benzinga Edge rankings?
Will the bearish crossover of the 20-day and 50-day SMAs trigger a further decline toward the $93.50 support level before the next earnings report?






















