Guggenheim upgrades Salesforce to Buy, sees 46% upside
Guggenheim upgraded Salesforce to Buy from Neutral, setting a $228 price target that implies 46% upside. The firm cited attractive valuation multiples and believes AI-related risks are overpriced. The stock rose over 4% on the news, though it remains below key moving averages.

*this image is generated using AI for illustrative purposes only.
Salesforce, Inc. (NYSE: CRM) stock rose more than 4% on Wednesday after Guggenheim analyst John Difucci upgraded the rating from Neutral to Buy with a price target of $228. The upgrade signals that the recent selloff has created an attractive entry point, offering significant valuation upside despite broader market volatility.
Guggenheim Sees Valuation Upside
Difucci set a $228 price forecast, implying approximately 46% upside from current levels. The analyst noted that Salesforce trades at 3.7 times recurring revenue and 11 times enterprise value to next-12-month consensus free cash flow. The new forecast suggests a 5.0x multiple on enterprise value to next-12-month recurring revenue.
AI Risk and Growth Outlook
While AI remains a major risk and agentic AI could pose pressure, Difucci believes the stock prices in an overly negative outcome. The analyst indicated that while growth may be limited, the current valuation implies a permanent 5% decline, which he considers too harsh.
Technical and Analyst Consensus
Despite the recent rally, CRM remains in a longer-term downtrend, trading about 22.7% below its 200-day SMA ($212.65). The stock carries a Buy rating with an average price forecast of $245.00. Other recent analyst actions include Needham maintaining a $400.00 target and Canaccord Genuity holding a $225.00 target.
| Metric | Detail |
|---|---|
| Rating | Buy |
| Previous Rating | Neutral |
| Price Target | $228 |
| Upside | 46% |
| Current Price | $164.10 |
What specific catalysts are needed for Salesforce to break above its 200-day SMA and reverse the longer-term downtrend?
How might the adoption of agentic AI technologies impact Salesforce's revenue growth trajectory over the next 12 months?
Could the current valuation multiple of 3.7 times recurring revenue expand further if market volatility subsides?






























