GLJ Research analyst Gordon L. Johnson has reiterated a Sell rating on Tesla, maintaining a price target of $24.86. The rating reflects the analyst's stance on the electric vehicle manufacturer's current valuation and market performance.

The price target of $24.86 suggests a significant downside from current trading levels. Johnson's recommendation aligns with a cautious outlook on the company's near-term prospects.

Tesla, listed on NASDAQ under the ticker TSLA, continues to face scrutiny from various market analysts. GLJ Research's position highlights ongoing concerns about the company's financial trajectory.

Tesla is well-positioned to scale production of its Optimus humanoid robot by leveraging years of electric vehicle manufacturing experience, artificial intelligence expertise, and an established supplier network, according to a new report. The company’s ability to utilize capabilities from its EV business, including AI chips, software, and data collection systems, forms a strong foundation for the mass production of the Optimus V3 robot. This strategic move could unlock significant long-term growth and generate billions of dollars in incremental revenue for Tesla and its supply chain partners.

Tesla Leverages EV Expertise for Humanoid Push

According to a report published Wednesday by Counterpoint Research Associate Director Ethan Qi, Tesla has already built a strong supply chain around Optimus. The report highlights that Tesla’s latest AI5 platform delivers more than 2,000 TOPS of computing power and supports a vision-based end-to-end architecture for the robot. Additionally, the integration of Full Self-Driving technology and Grok AI is expected to assist the robot in understanding and interacting with complex environments.

Chinese Suppliers Expand Capacity

The report notes that more than a dozen Chinese companies have been certified as Tier 1 or Tier 2 suppliers for Optimus V3. Several of these partners already have longstanding relationships with Tesla through its EV business. Counterpoint expects Tesla to sign long-term agreements with major suppliers and encourage capacity expansion in China and overseas to support future production targets.

Cost and Production Projections

The manufacturing cost for Optimus V3 is projected to exceed $60,000 per unit in the second half of 2026 when production remains below 10,000 units. A significant portion of the cost is attributed to the newly designed 22-degree-of-freedom dexterous hands, which account for nearly 20% of the robot’s bill-of-materials cost.

Production Ramp Could Mirror Tesla’s EV Success

Counterpoint believes Tesla’s experience in scaling electric vehicle production could help accelerate Optimus manufacturing. The firm noted that Tesla took years to grow EV deliveries from early production to more than 100,000 vehicles annually. The report suggests that Optimus could reach the 100,000-unit milestone much faster than Tesla’s early EV programs, potentially becoming a major revenue driver.