Warner Bros. Discovery Projects Declining Cable Revenue Amid Netflix Deal Discussions
Warner Bros. Discovery projects its cable networks revenue will decline from $16.90 billion to $15.60 billion by 2030, with EBITDA falling from $4.80 billion to $3.20 billion. CNN shows growth potential, with revenue expected to rise from $1.80 billion to $2.20 billion. The company faces competing acquisition offers from Netflix ($27.75 per share for streaming/studios) and Paramount ($30.00 per share for entire company), while projecting strong growth for streaming and studios units with revenue climbing from $24.30 billion to $34.10 billion.

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Warner Bros. Discovery has unveiled financial projections showing a challenging outlook for its cable networks division through 2030, as the media giant navigates complex acquisition discussions with streaming competitors. The forecasts come amid ongoing negotiations that could reshape the company's structure and ownership.
Cable Networks Face Revenue Decline
The company's cable division, encompassing major networks including CNN, TNT, and Cartoon Network, faces a projected revenue decline over the next five years. The financial outlook reflects broader industry challenges as traditional cable television continues to lose ground to streaming platforms.
| Financial Metric: | 2026 Projection | 2030 Projection | Change |
|---|---|---|---|
| Total Revenue: | $16.90 billion | $15.60 billion | -$1.30 billion |
| EBITDA: | $4.80 billion | $3.20 billion | -$1.60 billion |
The projections exclude Turner Classic Movies but include the Discovery streaming service. Corporate expenses are factored into the calculations, though stock-based compensation is excluded from the EBITDA figures.
CNN Shows Growth Potential
Despite the overall cable decline, CNN represents a bright spot in Warner Bros.' cable portfolio. The news network is projected to experience revenue growth, driven primarily by new direct-to-consumer offerings.
| CNN Projections: | 2026 | 2030 |
|---|---|---|
| Revenue: | $1.80 billion | $2.20 billion |
| Profit (Scenario 1): | $600 million | $600 million |
| Profit (Scenario 2): | $600 million | $700 million |
The growth trajectory for CNN is largely attributed to new subscription products such as CNN All Access, which targets consumers seeking direct access to news content.
Competing Acquisition Offers
Warner Bros. Discovery currently faces competing acquisition proposals that value different aspects of its business portfolio. Netflix has presented an amended all-cash offer of $27.75 per share specifically for the streaming and studios business, while Paramount Skydance Corp. has proposed acquiring the entire company for $30.00 per share.
Paramount has argued that Warner Bros.' cable networks hold minimal value due to associated debt in the proposed spinoff structure. In contrast, Warner Bros.' financial advisers have provided a valuation range for the cable networks post-separation, spanning from $0.72 per share to $6.86 per share.
Streaming and Studios Growth Projections
While cable operations face headwinds, Warner Bros. projects substantial growth for its streaming and studios divisions. These units are expected to drive significant revenue expansion over the five-year projection period.
| Streaming & Studios: | 2026 | 2030 | Growth |
|---|---|---|---|
| Revenue: | $24.30 billion | $34.10 billion | +40.33% |
| EBITDA: | $3.50 billion | $8.40 billion | +140.00% |
The streaming and studios projections include corporate expenses but exclude stock-based compensation, consistent with the cable division methodology.
Market Context and Strategic Implications
The financial projections underscore the broader transformation occurring within the media industry, as traditional cable television continues losing subscribers and advertisers to streaming alternatives. Warner Bros. Discovery's strategic planning reflects this shift, with the company positioning its streaming and content creation capabilities as primary growth drivers while acknowledging the declining trajectory of traditional cable operations.
























