US Virgin Islands Sues Meta Platforms Over Scam Advertisements and Child Safety Failures
The US Virgin Islands has sued Meta Platforms, alleging the company knowingly profits from scam advertisements and fails to protect children on Facebook and Instagram. Internal documents show Meta projected $16.00 billion in 2024 revenue from fraudulent ads, representing 10% of total revenue. The lawsuit seeks consumer law violation penalties and marks the first attorney general action addressing platform fraud, while Meta defends its practices and claims significant progress in reducing scam reports.

*this image is generated using AI for illustrative purposes only.
The attorney general of the US Virgin Islands has filed a comprehensive lawsuit against Meta Platforms, marking a significant legal challenge to the social media giant's advertising practices and child safety measures. The lawsuit, filed in the Superior Court of the Virgin Islands on St. Croix, accuses Meta of deliberately profiting from fraudulent advertisements while failing to protect users, particularly children, on its Facebook and Instagram platforms.
Revenue Projections from Fraudulent Content
The lawsuit draws heavily on internal Meta documents that reveal concerning financial projections related to fraudulent advertising. According to these internal company materials, Meta projected significant revenue from questionable sources:
| Revenue Source | 2024 Projection | Percentage of Total Revenue |
|---|---|---|
| Scam Advertisements | $16.00 billion | 10% |
| Illegal Gambling Ads | Included in above | Part of 10% |
| Banned Product Ads | Included in above | Part of 10% |
The documents also revealed Meta's internal policy requiring 95% algorithmic certainty before blocking advertisers suspected of fraudulent activities. This high threshold effectively allows numerous suspected scammers to continue advertising on the platform, according to the allegations.
Legal Action and Regulatory Response
Attorney General Gordon C. Rhea emphasized the groundbreaking nature of this legal action, stating it "marks the first effort by an attorney general to address reports of rampant fraud and scams on Meta's platforms." The lawsuit seeks penalties for violations of the Virgin Islands' consumer protection laws.
The legal action has garnered attention from federal lawmakers, with two US senators calling on both the Securities and Exchange Commission and the Federal Trade Commission to investigate the matter and pursue appropriate enforcement actions.
Child Safety Allegations
Beyond fraudulent advertising, the lawsuit addresses Meta's handling of child safety on its platforms. The Virgin Islands alleges that Meta misleads the public about its protective measures while failing to implement stated policies effectively. Specific concerns include:
- Inadequate protection of minors from harmful content
- Misleading statements to parents, regulators, and Congress about platform safety
- Inconsistent implementation of written safety policies
The lawsuit references internal Meta documents from August that initially permitted the company's artificial intelligence chatbots to "engage a child in conversations that are romantic or sensual." Meta subsequently removed these guidelines following media reports.
Meta's Response and Defense
Meta spokesman Andy Stone responded to the lawsuit by referring to previous company statements defending its consumer protection efforts. Stone characterized allegations of failed consumer protection as "baseless" and highlighted the company's anti-fraud initiatives.
Key points in Meta's defense include:
- Aggressive fighting of fraud and scams on platforms
- 50% reduction in scam reports from users over the past 18 months
- Strong disagreement with child safety allegations
- Commitment to supporting young users on platforms
Stone emphasized that fraudulent content is unwanted by users, legitimate advertisers, and Meta itself, positioning the company as actively working against such material rather than profiting from it.
Implications and Industry Impact
This lawsuit represents a significant challenge to Meta's business practices and could influence how social media platforms handle advertising oversight and child safety measures. The case highlights ongoing tensions between platform revenue generation and user protection, particularly regarding vulnerable populations like children. The outcome may establish important precedents for how attorney generals can address social media platform responsibilities at the state and territorial level.



























