Morningstar CIO Favors Korea and Brazil Over India, Emphasizes Valuation Discipline

1 min read     Updated on 06 Nov 2025, 12:01 PM
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Overview

Mike Coop, CIO at Morningstar Wealth, advises investors to focus on valuation discipline over macro signals. He notes global portfolios' concentration in U.S. markets and AI-influenced flows. Coop provides a comparative outlook on emerging markets, favoring Korea and Brazil for value, while seeing India as richly valued and China's upside potential diminished. He recommends basing investment decisions on asset valuation, avoiding behavioral biases, and refraining from emotional timing to improve long-term investment outcomes.

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*this image is generated using AI for illustrative purposes only.

Mike Coop, Chief Investment Officer at Morningstar Wealth, has shared insights on global investment strategies, emphasizing the importance of valuation discipline over macro signals when making investment decisions.

Global Portfolio Concentration

Despite efforts to diversify, global portfolios remain heavily concentrated in U.S. markets. Coop notes that recent global flows have been significantly influenced by artificial intelligence (AI) trends.

Emerging Markets Outlook

Coop provided a comparative view of emerging markets:

Country Valuation Outlook
India Rich compared to peers "The heat is starting to come out of the Indian market"
Korea More value found Currently favored
Brazil More value found Currently favored
China Inexpensive with quality businesses Upside potential diminished compared to 18 months ago

Investment Strategy Recommendations

Coop emphasizes the following points for investors:

  1. Focus on Valuation: Base investment decisions on asset valuation rather than recent performance.
  2. Avoid Behavioral Biases: Recognize that biases such as recency bias and confirmation bias can be more costly to investors than fees.
  3. Emotional Timing: Avoid emotional timing, as it often leads to poor returns.

Key Takeaway

The core message from Coop is clear: investors should prioritize a disciplined approach to valuation over reacting to macro signals or recent market performance. This strategy aims to mitigate the impact of behavioral biases and potentially improve long-term investment outcomes.

As global market dynamics continue to evolve, investors are encouraged to remain vigilant about valuations and diversify their portfolios based on fundamental analysis rather than short-term trends or emotional responses to market movements.

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