Etsy Announces CEO Transition Amid Growth Challenges
Etsy announced a major leadership change, with Chief Growth Officer Kruti Patel Goyal set to become CEO on January 1, replacing Josh Silverman after his eight-year tenure. The transition comes as Etsy faces slowing growth and market challenges, with projected revenue growth of 1.00% for 2025 and a significant market value decline. Despite these challenges, Etsy's third-quarter results exceeded analyst expectations. The company is focusing on leveraging AI to differentiate itself in the e-commerce landscape and reignite growth.

*this image is generated using AI for illustrative purposes only.
Etsy Inc., the global online marketplace for unique and creative goods, has announced a significant leadership change as it grapples with slowing growth and market challenges. The company's Chief Growth Officer, Kruti Patel Goyal, is set to take the helm as CEO on January 1, replacing Josh Silverman after his eight-year tenure.
Leadership Transition
Kruti Patel Goyal, 49, brings a wealth of experience to her new role:
- Joined Etsy in 2011
- Served in various key positions, including:
- Chief Product Officer
- CEO of Depop (following Etsy's $1.6 billion acquisition)
Josh Silverman, the outgoing CEO, will transition to the role of executive chair through 2026, ensuring continuity in the company's strategic direction.
Financial Performance and Market Challenges
The leadership change comes at a critical time for Etsy, as the company faces significant headwinds:
| Metric | Details |
|---|---|
| Projected Revenue Growth (2025) | 1.00% |
| Market Value Decline | From $37.60 billion (during COVID-19) to approximately $7.41 billion |
| Share Price Reaction | Dropped up to 7.80% following the announcement |
Despite these challenges, Etsy's third-quarter results exceeded analyst expectations:
| Financial Metric | Performance |
|---|---|
| Revenue | Beat forecasts |
| Adjusted Earnings | Exceeded expectations |
| Adjusted EBITDA | $171.90 million (down 6.40% YoY, but above projected $164.50 million) |
Strategic Focus on AI
As Etsy navigates this period of transition, the company is placing a strong emphasis on leveraging artificial intelligence to differentiate itself in the competitive e-commerce landscape. The goal is to assist both consumers and sellers in navigating what Silverman described as the 'sea of sameness' in online shopping.
This strategic pivot towards AI technology could be crucial for Etsy as it seeks to reignite growth and maintain its unique position in the market for handmade and vintage items.
Outlook
The appointment of Kruti Patel Goyal as CEO signals Etsy's commitment to internal talent and continuity in leadership. However, the company faces significant challenges ahead, including:
- Revitalizing growth in a post-pandemic market
- Navigating the broader economic uncertainties affecting e-commerce
- Successfully implementing AI strategies to enhance user experience and seller support
As Etsy embarks on this new chapter, stakeholders will be closely watching how the new leadership navigates these challenges and positions the company for future growth in an increasingly competitive digital marketplace.


























