V Mart Retail , a prominent value fashion and lifestyle retailer in India, has announced robust financial results and significant store expansion for the second quarter of fiscal year 2026 (Q2 FY26).

Strong Revenue Growth

The company reported total revenue from operations of Rs 807.00 crores for Q2 FY26, marking a substantial 22% year-on-year increase from Rs 661.00 crores in the corresponding quarter of the previous year. This growth demonstrates V-Mart's strong market position and effective business strategies in the competitive retail sector.

Same-Store Sales Performance

V-Mart achieved impressive same-store sales growth (SSSG) of 11% for both its V-Mart and Unlimited brands during the quarter. This consistent performance across both retail formats indicates the company's ability to drive sales in existing stores, reflecting customer loyalty and effective merchandising strategies.

Aggressive Store Expansion

During Q2 FY26, V-Mart continued its aggressive expansion strategy, significantly increasing its retail footprint across India:

• Opened 25 new stores
• Closed 2 stores
• Total store count reached 533 as of September 30, 2025

The new store openings were strategically distributed across multiple states:

This expansion strategy demonstrates V-Mart's commitment to strengthening its presence in both established and emerging markets across India.

Conclusion

V-Mart Retail's Q2 FY26 performance showcases the company's ability to drive growth through both same-store sales improvements and strategic expansion. The 22% increase in revenue, coupled with the addition of 23 net new stores, positions V-Mart for continued success in the Indian retail market. As the company expands its footprint across diverse geographical locations, it is well-positioned to capitalize on the growing demand for value fashion and lifestyle products in India.

V Mart Retail , a prominent retail chain operating in tier 2 and tier 3 cities, has set its sights on achieving mid to high single-digit same-store sales growth in the fiscal year 2026. This ambitious target is underpinned by anticipated festive demand and recent GST benefits, according to company officials.

Festive Demand Boost

CFO Anand Agarwal reported an uptick in footfall during the Navratri festival, signaling strong consumer sentiment. This increase in store traffic bodes well for the company's sales projections and overall performance.

GST Rate Cut Advantage

V-Mart stands to benefit significantly from the recent GST rate reduction implemented on September 22. The new tax structure applies a 5% rate on apparels priced under Rs 2,500, down from the previous 12% for items under Rs 1,000. Given that most of V-Mart's apparel is priced below Rs 1,000, with an average price point of Rs 350.00, the company is well-positioned to capitalize on this tax adjustment.

Expansion Plans and Market Share

Despite rising competition from domestic players, V-Mart has managed to gain market share. The company has ambitious expansion plans, aiming to open 65 new stores this year. This aggressive growth strategy underscores V-Mart's confidence in its business model and target market.

Digital Business Progress

V-Mart's digital business, while currently contributing less than 5% of total revenue, is showing promising signs of improvement. The company has successfully reduced losses in this segment by 50% year-on-year. Management expressed optimism about the digital arm's future, expecting its contribution margins to turn positive in the near term.

Business Model and Target Market

V-Mart's business model focuses on serving customers in tier 2 and tier 3 cities, offering affordable apparel with an average price of Rs 350.00. This strategy aligns well with the company's target demographic and positions it favorably in the value retail segment.

The company's focus on value-conscious consumers, coupled with its expansion plans and the favorable GST rate change, presents a positive outlook for V-Mart's growth trajectory in the coming years.