Senco Gold has reported a stellar performance for the fourth quarter of the fiscal year 2024-25, showcasing robust growth despite rising gold prices. The company's latest business update reveals significant strides in revenue, expansion, and product diversification.

Record-Breaking Q4 Performance

Senco Gold experienced a surge in demand during the wedding season in Q4, resulting in impressive financial metrics:

• 23.00% year-over-year retail growth
• 18.40% same-store sales growth (SSSG)
• Highest ever Q4 revenue of over Rs 1300.00 crore

This strong performance came against the backdrop of rising gold prices, which increased by 11.00% quarter-on-quarter and 33.00% year-over-year, reaching a lifetime high of US$ 3150.00 per ounce.

FY 2024-25 Highlights

The company's full-year performance was equally impressive:

• Topline crossed Rs 6200.00 crores
• 19.10% year-over-year revenue growth
• 14.60% same-store sales growth

Diamond Jewellery Demand Sparkles

Senco Gold witnessed a substantial improvement in diamond jewellery demand:

• 39.00% year-over-year growth in Q4
• 14.10% overall growth in FY 2024-25
• Stud ratio improved to 10.90% for the full year

Expansion and Innovation

The company continued its expansion strategy:

• Launched 4 new showrooms in Q4
• Added 15 showrooms (net) in FY 2024-25
• Total showroom portfolio reached 175, including 72 franchisee showrooms and 1 in Dubai

Senco Gold also focused on product innovation:

• Introduced ~11,125 new gold jewellery designs in Q4
• Launched ~4,300 new diamond jewellery designs
• Introduced the "SheForHer" campaign for International Women's Day

Customer Engagement and Recycling

The company reported strong customer engagement metrics:

Old gold recycling played a significant role:

• Contributed 40.00% to overall sales in FY 2024-25
• ~61.00% of old gold came from non-Senco customers

Looking Ahead

Senco Gold expressed confidence in a strong start to FY 2025-26, driven by:

• Anticipated robust demand during Poila Baisakh and Akshaya Tritiya
• Plans to open 5-7 new stores in Q1
• Expansion of Small-format Stores (SIS) to reach 100 by March 2026
• Launch of 5-7 new SENNES stores through subsidiary Sennes Fashion Limited

With its strong Q4 performance and strategic growth initiatives, Senco Gold appears well-positioned to capitalize on the ongoing demand for jewellery in the Indian market. The company expects a robust Q1 FY26 driven by festive and wedding demand.

Note: All financial figures and growth percentages are based on standalone results and are subject to annual statutory audit.

Senco Gold Limited has reported exceptional performance for the fourth quarter of fiscal year 2024-25, demonstrating robust growth despite rising gold prices. The jewellery retailer's latest business update reveals significant strides in revenue, expansion, and product diversification.

Q4 Performance Highlights

Senco Gold experienced a remarkable 23% year-over-year retail growth in Q4, accompanied by an impressive 18.4% same-store sales growth (SSSG). This strong performance was primarily driven by robust wedding season demand, helping the company achieve its highest-ever quarterly revenue of over Rs 1,300 crore, marking a 19.1% total revenue growth.

Key Financial Metrics

Product Mix and Regional Performance

• Diamond Jewellery: Witnessed a substantial 39% year-over-year growth in Q4
• Non-East Revenue: Exceeded Rs 1,100 crore, growing at 23% compared to FY 2023-24
• Stud Ratio: Improved marginally to 10.9% for FY 2024-25

Expansion and Network Growth

During Q4, Senco Gold launched four new showrooms:

1. BT Road/Dunlop (Kolkata, West Bengal)
2. Budge Budge (Kolkata, West Bengal)
3. Ghatal (Medinipur, West Bengal)
4. Varanasi II (Uttar Pradesh)

For the entire fiscal year, the company added 15 net new showrooms, including 6 franchisees, bringing its total showroom count to 175. This includes 72 franchisee showrooms and 1 showroom in Dubai.

Consumer Behavior and Market Trends

• Gold Preference: Customers showed a stronger inclination towards yellow metal due to rising gold rates
• Old Gold Recycling: Contributed 40% to overall sales, with 61% coming from non-Senco customers in FY 2024-25

Future Outlook

Senco Gold remains optimistic about Q1 FY 2025-26, anticipating strong sales during Poila Baisakh and Akshaya Tritiya. The company expects an 18% plus year-over-year growth, supported by new store rollouts and positive market conditions.

Sanjay Banka, Chief Financial Officer of Senco Gold Limited, stated, "We are confident of a very strong start to FY26, fuelled by robust demand during Poila Baisakh, Akshaya Tritiya, and the continued momentum in the wedding season—all expected to significantly boost Q1 FY26 sales."

Expansion Plans

• New Stores: 5-7 new stores planned for FY 2025-26, in line with the target of 20-22 new stores (both owned and franchisee)
• Shop-in-Shop (SIS) Outlets: Aim to launch about 70 new SIS outlets, bringing the total to approximately 100 by March 2026

As Senco Gold continues to expand its presence and diversify its product offerings, the company appears well-positioned to capitalize on the growing demand for jewellery in India, particularly in tier 3 and tier 4 towns where growth has outpaced that of metro and tier 2 cities.