Senco Gold Shines with 23% YoY Retail Growth in Q4, Riding Strong Wedding Season Demand
Senco Gold Limited achieved exceptional results in Q4 FY2024-25, with 23% year-over-year retail growth and 18.4% same-store sales growth. The company's Q4 revenue surpassed Rs 1300 crore, marking its highest ever. For the full fiscal year, Senco's topline exceeded Rs 6200 crore, growing 19.1% year-over-year. Diamond jewellery demand surged 39% in Q4. The company expanded its showroom portfolio to 175, including international presence in Dubai. Senco introduced over 15,000 new jewellery designs and reported strong customer engagement metrics, with a 16% increase in Average Transaction Value.

*this image is generated using AI for illustrative purposes only.
Senco Gold has reported a stellar performance for the fourth quarter of the fiscal year 2024-25, showcasing robust growth despite rising gold prices. The company's latest business update reveals significant strides in revenue, expansion, and product diversification.
Record-Breaking Q4 Performance
Senco Gold experienced a surge in demand during the wedding season in Q4, resulting in impressive financial metrics:
- 23.00% year-over-year retail growth
- 18.40% same-store sales growth (SSSG)
- Highest ever Q4 revenue of over Rs 1300.00 crore
This strong performance came against the backdrop of rising gold prices, which increased by 11.00% quarter-on-quarter and 33.00% year-over-year, reaching a lifetime high of US$ 3150.00 per ounce.
FY 2024-25 Highlights
The company's full-year performance was equally impressive:
- Topline crossed Rs 6200.00 crores
- 19.10% year-over-year revenue growth
- 14.60% same-store sales growth
Diamond Jewellery Demand Sparkles
Senco Gold witnessed a substantial improvement in diamond jewellery demand:
- 39.00% year-over-year growth in Q4
- 14.10% overall growth in FY 2024-25
- Stud ratio improved to 10.90% for the full year
Expansion and Innovation
The company continued its expansion strategy:
- Launched 4 new showrooms in Q4
- Added 15 showrooms (net) in FY 2024-25
- Total showroom portfolio reached 175, including 72 franchisee showrooms and 1 in Dubai
Senco Gold also focused on product innovation:
- Introduced ~11,125 new gold jewellery designs in Q4
- Launched ~4,300 new diamond jewellery designs
- Introduced the "SheForHer" campaign for International Women's Day
Customer Engagement and Recycling
The company reported strong customer engagement metrics:
Metric | Improvement |
---|---|
Footfalls and invoices in Q4 | 6.00% |
Average Transaction Value (ATV) | 16.00% |
Average Selling Price (ASP) | 17.00% |
Old gold recycling played a significant role:
- Contributed 40.00% to overall sales in FY 2024-25
- ~61.00% of old gold came from non-Senco customers
Looking Ahead
Senco Gold expressed confidence in a strong start to FY 2025-26, driven by:
- Anticipated robust demand during Poila Baisakh and Akshaya Tritiya
- Plans to open 5-7 new stores in Q1
- Expansion of Small-format Stores (SIS) to reach 100 by March 2026
- Launch of 5-7 new SENNES stores through subsidiary Sennes Fashion Limited
With its strong Q4 performance and strategic growth initiatives, Senco Gold appears well-positioned to capitalize on the ongoing demand for jewellery in the Indian market. The company expects a robust Q1 FY26 driven by festive and wedding demand.
Note: All financial figures and growth percentages are based on standalone results and are subject to annual statutory audit.
Historical Stock Returns for Senco Gold
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
---|---|---|---|---|---|
+4.99% | +9.05% | +53.16% | -46.34% | -24.28% | +79.64% |