Rupa & Company Reports 8% Revenue Growth in Q2FY26, Faces Margin Pressure Amid Aggressive Pricing Strategy
Rupa & Company Limited reported an 8% year-on-year revenue increase to Rs 320.00 crores in Q2FY26, driven by 14% volume growth, particularly in Economy and Mid Premium segments. However, EBITDA margin compressed to 7.00% from 9.60% due to aggressive pricing strategies. The company maintained positive operating cash flow of Rs 23.00 crores for the half-year and holds a net cash surplus of Rs 18.00 crores. Management focuses on revitalizing mid-premium segment growth and improving product mix to balance market competitiveness with profitability.

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Rupa & Company Limited , a leading Indian hosiery and knitwear brand, has reported a mixed financial performance for the second quarter of fiscal year 2026 (Q2FY26). The company achieved revenue growth but faced margin pressure due to its aggressive pricing strategy aimed at driving market competitiveness.
Key Financial Highlights
- Revenue Growth: Rupa & Company reported an 8% year-on-year increase in revenue, reaching Rs 320.00 crores in Q2FY26.
- Volume Growth: The company experienced a robust 14% volume growth, primarily driven by strong performance in the Economy and Mid Premium segments.
- EBITDA Margin: The EBITDA margin compressed to 7.00% in Q2FY26, down from 9.60% in the same quarter of the previous year.
- Cash Flow: For the half-year, the company maintained a positive operating cash flow of Rs 23.00 crores.
- Net Cash Position: As of September 2025, Rupa & Company holds a net cash surplus of Rs 18.00 crores.
Segment Performance
The company's growth was primarily driven by strong traction in the Economy and Mid Premium segments. While the Mid Premium segment lagged behind the Economy segment in growth pace, management indicated a focus on reigniting momentum in this category to restore contribution balance and improve margin mix.
Strategic Initiatives
Rupa & Company has implemented an aggressive pricing strategy to drive sales volume and enhance overall market competitiveness. This approach, while successful in boosting volume growth, has put pressure on the company's margins.
Management Commentary
Mr. Vikash Agarwal, Whole Time Director of Rupa & Company, commented on the results: "The quarter witnessed a steady recovery trajectory with encouraging signs across key categories, reflecting our focused execution and strategic agility." He added, "To strengthen our market presence, we pursued an aggressive pricing policy designed to drive sales volume and improve overall competitiveness."
Future Outlook
Looking ahead, Rupa & Company's strategic priorities include:
- Reigniting growth in the mid-premium and premium segments
- Strengthening the product mix
- Enhancing distribution effectiveness to drive profitable growth
Management expressed confidence in sustaining growth momentum and building long-term value for stakeholders, leveraging the company's diversified brand portfolio and deep-rooted market presence.
Conclusion
While Rupa & Company has demonstrated strong volume growth and increased revenue, the pressure on margins highlights the challenges of balancing market share growth with profitability. The company's focus on revitalizing its mid-premium segment and improving its product mix will be crucial in navigating the competitive landscape and achieving sustainable, profitable growth in the coming quarters.
Historical Stock Returns for Rupa & Company
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -2.30% | -5.19% | -3.28% | -10.68% | -22.55% | -11.06% |































