LT Foods , a global FMCG company specializing in rice and rice-based products, has reported its highest-ever quarterly revenue of Rs 2,772 crores in Q2 FY26, marking a 30% year-on-year growth. The company also unveiled a new consumer-focused initiative aimed at promoting mindful rice consumption.

Strong Financial Performance

LT Foods demonstrated robust financial growth in the second quarter of FY26:

For the first half of FY26, the company reported:

The company attributes this growth to strategic brand investments, sustained growth across multiple segments and geographies, increasing consumer demand, and improved distribution channels across key markets.

Geographic Performance

• North America: Accounts for 46% of revenue with 47% year-on-year growth
• India: Contributes 30% of revenue with 13% growth
• Europe and UK: Represents 15% of revenue, achieving 31% year-on-year growth

Strategic Expansion

LT Foods has expanded its presence in the European processed food market through the acquisition of Hungary-based Global Green Kft at an enterprise value of $25 million. This move marks the company's entry into the £15 billion market segment, complementing its existing ready-to-eat and ready-to-cook packaged food portfolio.

'Rice Your Awareness' Initiative

LT Foods has launched the 'Rice Your Awareness' initiative under its flagship brand DAAWAT®. This four-week nationwide campaign aims to promote conscious conversation around rice consumption and encourage mindful eating habits.

Key features of the initiative include:

• #OnlyRiceNovember challenge: Invites participants to pledge towards mindful rice consumption
• Expert-curated meal plans: Designed by leading nutritionists to demonstrate rice's nutritional benefits
• Celebrity endorsement: Actor Neha Dhupia is among the first to take up the challenge
• Digital engagement: Over 500 nutrition-focused influencers are leading the movement across social media

Ritesh Arora, CEO of India Business & Far East at LT Foods Ltd., stated, "'Rice Your Awareness' is more than an initiative; it's a movement to spotlight the goodness and versatility of Basmati in today's world."

Looking Ahead

LT Foods maintains a strong investment-grade credit rating of CRISIL AA- A1+ with a positive outlook. The company continues to focus on deepening brand equity, accelerating market expansion, investing in digital transformation, and evolving through strategic partnerships.

As LT Foods navigates the challenges of global tariffs and market dynamics, it remains committed to delivering products that represent trust, quality, and value to consumers worldwide.

LT Foods , a global FMCG company, has initiated a nationwide campaign called 'Rice Your Awareness' under its flagship brand DAAWAT®. The four-week initiative aims to promote conscious conversations around rice consumption and highlight the nutritional benefits of Basmati rice.

Only Rice November Challenge

At the heart of this movement is the #OnlyRiceNovember challenge, which encourages participants to pledge towards mindful rice consumption. The campaign features:

• A dedicated online portal offering expert-curated meal plans by leading nutritionists
• Participation from popular fitness experts and over 500 nutrition-focused influencers
• Actor Neha Dhupia as one of the early participants, encouraging others to join

The challenge gained significant traction, with over 10,000 participants on its launch day.

Objectives and Strategy

Ritesh Arora, CEO of India Business & Far East at LT Foods Ltd., emphasized the campaign's goal to celebrate the truth about rice, especially Basmati, as a source of nourishment, comfort, and togetherness. The initiative aims to:

• Spotlight the goodness and versatility of Basmati rice
• Address myths surrounding rice consumption
• Position Basmati as a wholesome, nutritious, and modern-day staple

K. Ganapathy Subramaniam, Chief Marketing Officer at LT Foods, highlighted the company's efforts in driving meaningful category conversations and product innovations that celebrate Basmati consumption.

Engagement and Participation

Throughout November, participants can:

• Access exclusive meal plans designed by nutritionists
• Earn achievement badges
• Share their progress online

This approach transforms a personal lifestyle shift into a community-driven experience, aiming to drive awareness and deepen consumer connection at scale.

About LT Foods

LT Foods Ltd. is a leading player in the specialty rice and rice-based foods business with a global presence. Key points about the company include:

• Operations in over 80 countries
• Flagship brands including DAAWAT® and Royal®
• Expansion into organic food markets
• Consolidated revenue of approximately Rs. 8,770.00 crores
• Integrated "Farm to Fork" approach
• Robust distribution network with 1400+ distributors globally

The 'Rice Your Awareness' campaign aligns with LT Foods' commitment to nurturing the goodness of food for people, communities, and the planet while leveraging its strong market position and brand equity.